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ELF Cosmetics To Debut Judge Beauty Campaign For Super Bowl LVIII

Ruling in favor of affordable and cruelty-free cosmetics, Judge Beauty sets a precedent to use Halo Glow Liquid Filter “in the name of value and good judgment.”

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By: Lianna Albrizio

Associate Editor

ELF Cosmetics is heading to court on Sunday, Feb. 11 as part of a humorous Super Bowl LVIII commercial called, “Judge Beauty.”
 
In the 30-second spot, the HAPPI Top 50 company garnered franchises, storylines and creators to “make the case” that beauty belongs in every touchpoint of entertainment.
 
Set in ELF Court, the spot features an inclusive cast of cultural figures, including judicial icon and Amazon Freevee’s “Judy Justice” star Judge Judy Sheindlin as Judge Beauty. Ruling in favor of affordable and cruelty-free cosmetics, Judge Beauty sets a precedent to use Halo Glow Liquid Filter “in the name of value and good judgment.”
 
“Doing a Big Game commercial has been on my bucket list for ages,” said Judge Judy Sheindlin, who is making her commercial and Big Game Debut with ELF Cosmetics. “The trick was finding the right brand partner. So when I tried the products and liked them, it was the perfect fit! It’s just foolishness to spend a fortune on makeup when ELF does the job so exquisitely.”
 
Check out a clip below:

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