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Actress Storm Reid Is Kiss Colors’ New Brand Partner

Partnership spotlights a curation of the star’s favorite hair products for braided styles.

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By: Lianna Albrizio

Associate Editor

Textured hair brand Kiss Colors & Care has named Emmy Award-winning actress Storm Reid as its new brand partner. 
 
Kiss Colors & Care is featuring a curated collection of its hairstyling products and accessories for braided hairstyles.
 
“I am beyond excited to join KISS Colors & Care in celebrating confidence, self-expression and the beauty of diversity,” said Reid. “Hair has always been a powerful form of expression for me to showcase my creativity and individuality and I believe that everyone should feel empowered to do the same. Through this partnership, I hope to inspire others to embrace the uniqueness of their beauty and express themselves fearlessly.”
 
Committed to catering to the needs of the textured hair community, KISS Colors & Care says it’s dedicated to innovating formulas specifically designed for curly and coily hair types.
 
The Braiding Gel is formulated to provide long-lasting hold, definition and shine, ensuring that braids remain sleek from day to night. Infused with a blend of organic Jamaican black castor oil, honey, rosemary oil, shea butter and biotin B7 to deliver moisture and shine, the Braiding Gel is available in two hold formulas — maximum and extreme — for braiding, twisting and styling edges.
 

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