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New hues offer longwear benefits with a complementary topcoat.
April 15, 2024
By: Melissa Meisel
Beauty consumers can elevate their nail looks with Essie’s new gel couture collection. “A celebration of self-indulgence, drawing inspiration from the enchanting allure of treasures and bedazzled jewels, the Be-Dazzled collection provides a gel-like manicure that lasts up to 14 days,” said the Happi Top 30 company. The colors are sealed in with a gel-like shine top coat. New shades include: multi-faceted, statement piece, pinky ring and bling it. Essie rolled out a plant-based line of colors last year, as reported in Happi.
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