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About-Face and AF94 Appoint Francesca Raminella as New CEO

Former Beauty By Imagination and Revlon executive returns to color cosmetics category.

About-Face and AF94 have appointed Francesca Raminella as CEO.
 
Raminella brings over 25 years of leadership and business experience in beauty, joining the company from Beauty By Imagination, a portfolio company of Acon Investments LLC. Most recently as CEO, she spearheaded growth and innovation of their hair care, tools and accessory brands including Wet Brush, Goody, Ouidad, Bio Ionic and Curls. 
 
The appointment also marks her return to color cosmetics, holding several executive positions at Revlon during her tenure. Her career also includes executive management, sales, operations, and marketing roles at Procter & Gamble, L'Oréal USA and GHD North America.
 
“Francesca’s strategic insight coupled with her extensive experience across renowned beauty brands, uniquely positions her to lead our About-Face and AF94 brands into a new era of growth,” said Joe El Chami, Celebrands managing director.
 

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