Procter & Gamble, a global Olympic and Paralympic partner, will feature its high-profile household and personal care brands during the Olympic and Paralympic Games Paris 2024.

 

Olympic-inspired brand marketing and in-store campaigns, brand-sponsored athlete partnerships, and complimentary products and services for athletes in the Athletes’ Village during Paris 2024 include:

 

Ariel’s “Champion of Stain and Odor Removal” campaign;  Fairy’s “Tough Stain Cleaning Champion” campaign featuring its mascot, Mr. Fairy, demonstrating “superior product performance” in automatic dishwashers; Venus’ “The Power of Smooth” campaign; Gillette; Head & Shoulders’ “Gold Medal Against Dandruff” featuring the “I Don’t” campaign, demonstrating how the brand prevents dandruff with an Olympic Games-themed twist; and Oral-B’s “Brush Like a Champion” campaign, which leverages the brand's role as the “Official Oral Care Products” of Paris 2024.

 

“Every day, P&G brands provide consumers with high performance products that they trust to meet their daily household and personal care needs for themselves and their families,” said P&G Chief Brand Officer Marc Pritchard. “That inspired us to prominently feature how those superior performing products serve athletes, families and fans so they can focus on achieving their personal best whether on the Olympic or Paralympic stage or in those everyday moments in life that matter.”

During the Games, P&G brands will be providing more complimentary services and products to athletes. P&G brands will meet the everyday demands of more than 22,000 athletes and their staff within the Athletes’ Village, offering accessible and inclusive products and services, including:

 

Beauty & Grooming Salon by Pantene, Head & Shoulders, Mielle, Gillette and Braun, which will provide complimentary beauty and grooming treatments designed for all athletes;

 

Laundry Rooms supplied by Ariel to afford athletes the chance to experience cleaning performance when they bring their clothes and uniforms to the laundry rooms for cold water washing laundry services supplied by Ariel, the Official Laundry Product of Paris 2024; 

 

Dental Clinic with Oral-B to offer athletes access to general and emergency dental services with high-performance Oral-B toothbrushes, toothpastes and oral care education; and the 

 

P&G Everyday Champions Welcome Kit, which will include a Paris-themed reusable bag equipped with P&G brand products such as Oral-B, Head & Shoulders, Aussie, Safeguard and Febreze to support their health and hygiene needs during Paris 2024.

 

P&G and P&G brands are also partnering with more than 100 of the world’s top-performing athletes, supporting their endeavors on and off the field of play in a variety of ways, through financial resources and grant funding to their preferred charities through the Athletes for Good program. 

 

P&G’s full roster of athletes represents 17 countries and 37 sports and includes:

 

Two-time Olympic Gold Medalist Clarisse Agbegnenou, Judo, France, partnering with Pampers, Ariel, and Oral-B;
 

Olympic Gold Medalist Niek Kimmann, BMX, Netherlands, partnering with Gillette;

 

Paralympic Gold Medalist Alexis Hanquinquant, Para triathlon, France, partnering with Braun, Gillette, Head & Shoulders, and Oral-B;

 

Paralympic Gold Medalist Anastasia Pagonis, Para swimming, USA, partnering with Venus;

 

Two-time Olympic Medalist, Lydia Jacoby, Swimming, USA, partnering with Venus; and 

 

Olympic Gold Medalist Wang Shun, Swimming, China, partnering with Safeguard.

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