British actor and producer Tom Hardy is Jo Malone London’s new ambassador for Cypress & Grapevine Cologne Intense.

 

Cypress & Grapevine Cologne Intense is what Hardy bills a “wonderfully classic vintage and earthy scent.” The woody cologne unites notes of cypress trees with grapevine and amber, per the brand.

 

Inspired by Cypress & Grapevine Cologne Intense, Hardy – alongside director Edward Berger and his father, Chips Hardy – brings London to life on the screen celebrating idiosyncrasies, dichotomies, and quirks, with a Jo Malone London campaign film for the fragrance.

 

According to Hardy, a shared connection over philanthropic pursuits blossomed into a creative partnership rooted in a commitment for positive change. 

 

“It was a wonderful experience to work alongside such a brilliant team, helping to create a film that not only challenged us to visualize fragrance in new ways, but was also evocative of the London we love – a city that embodies the exceptional and the contradictory in all its brilliance,” said Hardy.

Hardy stars in the campaign written by his father called “The Exceptional and the Contradictory” set in London at nightfall.

 

“We have come together as creatives to challenge the perception of fragrance advertising, alongside having a real affinity with our shared values of mental health, continuing to spotlight the importance of taking the conversation further,” said Jo Dancey, senior vice president/global general manager of Jo Malone London. 

 

Check out a clip below: