CeraVe is expanding its annual Sun Safety Day initiative on the diamond to bring sun care education to families nationwide.

 

CeraVe will educate fans of all ages at four big league ballparks this summer on the importance of sun-safe habits via product sampling and dermatologist education with the New York Yankees, New York Mets, Chicago Cubs and San Diego Padres.

 

“I founded Sun Safety Day with the Chicago Cubs 12 years ago, born out of my passion for educating all generations on proper sun care habits to help reduce the number of skin cancer diagnoses in the US,” said board-certified dermatologist Dr. Amy Brodsky. “Increasing access to SPF education, especially at an early age, is critical for that mission. Working with CeraVe on Sun Safety Day allows us to bring this education to life in a family-friendly atmosphere, reaching young fans early so they can adopt healthy habits for their future.”

 

As 1 in 5 Americans will develop skin cancer by age 70 per the brand’s research, CeraVe is committed to helping spread awareness for the importance of SPF usage starting at a young age. According to the Melanoma Research Alliance, cases of melanoma have tripled in the last 30 years, and the Skin Cancer Foundation estimates more than 200,000 cases of melanoma will be diagnosed in the US in 2024. With the risk of melanoma doubling for people who have had five or more sunburns in their lives, CeraVe sponsors this Sun Safety Day initiative each year to educate on the importance of these essential sun-safe habits for all ages.

Kicking off Sun Safety Day events during Skin Cancer Awareness Month, CeraVe will be stationed at the following games:

 

New York Yankees at Yankee Stadium on May 18 – CeraVe is teaming up with the New York Yankees for the second consecutive year to provide the first 18,000 guests in attendance with a CeraVe SPF sample, such as Hydrating Sheer Sunscreen SPF 30 for Face and Body and AM Facial Moisturizing Lotion with SPF 30, to keep them protected throughout the game;

 

New York Mets at Citi Field on June 16 – CeraVe is headed to Citi Field in Queens to host CeraVe's Sun Safety Day in its first partnership with the New York Mets. Before entering the ballpark, fans are encouraged to visit CeraVe near Mets Plaza to play games, win prizes and learn about sun safety from board-certified dermatologist Dr. Marisa Garshick. CeraVe will give away 20,000 free samples of a CeraVe SPF product to fans entering the ballpark;

 

Chicago Cubs at Wrigley Field on June 22 – CeraVe is returning to Chicago for the third consecutive year as the presenting sponsor of Sun Safety Day at Wrigley Field. Sun Safety Day founder and Rockford-based board-certified dermatologist Dr. Amy Brodsky will be joined by Rick Nielsen, founder, lead-guitarist and songwriter of the rock band Cheap Trick, to throw the ceremonial first pitch at the game. Along with branded messaging throughout the ballpark and sun-safe tips for fans, the first 20,000 fans entering the ballpark will receive a sample of CeraVe sunscreen;

 

San Diego Padres at Petco Park on June 23 – Rounding out this season's program, CeraVe will take Sun Safety Day to the West Coast for the first time in a new partnership with the San Diego Padres. The brand will host a booth at Gallagher Square ahead of the game where fans can win Sun Safety Day swag and learn about sun-safe habits from board-certified dermatologist Dr. Sandra Lee, known for her viral videos and TV series as “Dr. Pimple Popper.” The first 20,000 guests will also receive CeraVe SPF samples upon entry into the stadium.

 

Founded by Dr. Amy Brodsky, Sun Safety Day is an extension of Sun Hero, an educational program sponsored by CeraVe and La Roche-Posay that provides healthcare professionals with a curriculum and resources to teach children the importance of adopting sun-safe habits at an early age.

 

CeraVe Hosts Parade in New Orleans with Dermatologists and Influencers to Reinforce Daily SPF Use