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Foray into pet care includes a no-rinse wash, leave-in sprays, shampoo and conditioner.
By: Christine Esposito
May 21, 2024
One of most recognized names in professional hair care is marking its territory in a new category.
Paul Mitchell has launched its first pet grooming products. The new range includes shampoo, conditioners, treatments and a unique no-rinse wash.
The salon brand is taking the same formulation approach as it does with products designed for its human clients; Paul Mitchell says the products are infused with high-performance ingredients and nourishing botanicals. Formulas are cruelty-free, vegan and made without gluten, too.
Brand fans are sure to recognize some similarities. For example, the range includes Awapuhi Shine Spray, a leave-in spray is infused with vitamin B5, aloe vera and Hawaiian ‘awapuhi extract for an extra boost of moisture.
The Soothing Oatmeal No-Rinse Shampoo Foam is made with aloe vera extract and oat protein that soothes and conditions as it freshens the pet’s coat. The foaming, no-rinse formula is designed for a quick, stress-free refresh.
The line is packaged in 50% post-consumer recycled bottles (excluding gallon sizes and pumps/caps/closures).
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