• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    CBD Brands Must Focus On Health Solutions

    A Post-Pandemic Pause in Home Cleaner Sales

    Hair Color Market on Vibrant Streak Inching Out of Covid-19 Pandemic

    Wellness Industry Thrives with Vitamin-Infused Beverages & Beauty-Boosting Supplements

    Skin Care Soars into 2022 with New Products for Facial Care & Body Skin Health
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Filipino Cosmetics Company Sunnies Face Enters US Market

    Selig Group Names Adam Sheridan Next President

    Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection

    Dip Powder Nail Brand Nailboo, Expands Into Retail Exclusively At Sally Beauty

    Bite Beauty Is Closing Down Operations by the End of 2022
    Blog
    Online Exclusives
    Glossary
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    23. Pierre Fabre

    15. GlaxoSmithKline

    Church & Dwight

    19. LG Household Health Care

    29. Menard
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Proposed Senate FDA Legislation Includes Cosmetics Reform

    China Beauty Sales Slow; Blueland Enters Personal Care Category; Lady Gaga’s Cosmetics Relaunch

    Jennifer Lopez Inks Deal with HydraFacial

    Luxury Website, Moda Operandi, Enters Beauty Category

    Global Trend Tracker Celebrates the Return of Her 'What's Next' Innovation Intel Treks
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Filipino Cosmetics Company Sunnies Face Enters US Market

    Selig Group Names Adam Sheridan Next President

    Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection

    Dip Powder Nail Brand Nailboo, Expands Into Retail Exclusively At Sally Beauty

    Bite Beauty Is Closing Down Operations by the End of 2022
    Lab Equipment
    Mixing
    Packaging
    Testing

    Aerosol Recycling Initiative Launched by HCPA

    Goodnest Delivers New Options for Sustainable Baby Care Needs

    Colgate-Palmolive Releases 2021 Sustainability & Social Impact Report

    Sustainable Personal Care Brand sk*p Enters Ulta Beauty Stores

    LVMH Creates Cosmetic Packages with Carbon-Negative PET
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Resolute Oil

    Croda

    Ashland

    KLK OLEO

    LipoTrue Inc.
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Glossary
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Podcasts
    • Videos
    • Infographics
    • eBook
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Expert's Opinion

    Show Your Customers Some Love

    Six tips for engaging and reconnecting with customers this month.

    Show Your Customers Some Love
    Related CONTENT
    • Excellentia International
    • VVF Kansas Services, LLC
    • BASF Honored with 2021 Safer Choice Partner of the Year Award
    • Reserveage Launches New Pro-Collagen Booster Skincare Collection
    • Unilever, L'Oréal, LVMH, Henkel & Natura To Create Sustainability Scoring System
    Clay McDaniel, Ripl, Inc.02.21.21
    Valentine's Day has come and gone, but "showing the love”  with customer appreciation messaging is a key component of the overall customer relationship and marketing mix of most small businesses. Regardless of industry, appreciation campaigns provide the benefit of continual customer touchpoints for those businesses dedicated to customer service and communications best practices. Now is the ideal time for small businesses owners to rededicate themselves to creating meaningful dialogue with their fans, followers and customers.

    It’s important for small businesses to directly engage with their customers  these days and to let them know their value to the business. People want to support businesses they can trust and that align with their thinking. Brands can’t be faceless entities in the shadows or unwilling to have direct and personalized customer interactions across public channels. For many small businesses it’s a challenging time, but it’s also a great time to reconnect with loyal customers to let them know you appreciate their business, share common ideals, and are here to help them with whatever they need.

    During the past year, with many small businesses adjusting to new guidelines, decreased revenue or customer interactions, the public outcry around the need to shop small and support local businesses has been exponentially amplified. For some small businesses, however, reciprocating this outpouring of support back toward their customers has become a renewed focus.

    Small businesses used Ripl to form a series of Facebook posts and offers around Valentine’s Day as a way  of showing their love to their customers. By offering appreciation giveaways and promotional events geared towards personalized customer relationship building, not only can a small business drive sales, but they can also gain awareness around authenticity and core brand values by establishing greater levels of trust among their audience. Younger consumers and audiences, such as Gen Z tend to want brands to be socially conscious, diverse and inclusive. Authenticity has also become a huge focal point for this generation and the millennials who came before them.

    If you are an eco-friendly and socially responsible business, you want to share that with your followers. So why would you not share with customers that you appreciate their support as well? Customer appreciation messaging goes hand-in-hand with successful brands and their public image.

    Further, digitalization is accelerating at the small business level. With the evolution of social commerce, the entire shopping experience can now take place in social media platforms and online communities. Personalizing customer service experiences and growing a steadfast online community of devoted supporters is no longer just for the big brands, but is becoming essential to how small businesses conduct their operations. With many small businesses moving to establish this online presence in competitive markets, creating unique and engaging conversations around your brand is critical.

    Small business owners who show the commitment to creating meaningful impact and communicating their why by explaining to their staff, customers and the public what drives them, and their business, can foster an environment for telling their story, sharing their passions for serving customers, and participating in their communities. Establish a human connection and messaging around the impactful work you are busy with and you will be rewarded.

    Here are six tips for small business owners looking to get started this month:

    • Send your customers a “love note” by direct message through your social media business profiles. Address them by their name, be concise but authentic, and mention a specific exchange or purchase. Let you customers know you look forward to future interactions.

    • Surprise and delight customers with freebies or extra goodies in their next order.

    • Give back to your community. Support and share a cause you and your customers are interested in. Charitable giving programs are a great way to share company values.

    • Host a customer appreciation event on one of your social media channels or offer a  discounted service or promotion via a giveaway or contest.

    • Share your customers' stories and testimonials. User-generated content is a wonderful way to show others that you are not only listening but recognize and appreciate their comments.

    • Celebrate your customers' milestones such as birthdays, anniversaries and big purchases.


    Ripl helps small business owners make the most of their time by optimizing the quality of options and content available to users to simplify the execution of professional-grade social media. For what amounts to the cost of a take-out lunch once a month, the Ripl app provides an all-in-one social media marketing tool for small businesses to showcase their love for customers.


    About the Author
    Clay McDaniel is a digital media and technology marketing executive who currently serves as CEO at Ripl, Inc., a pioneering mobile marketing software company with apps used by hundreds of thousands of small business marketers worldwide. In the early 2000s, Clay was the founder of one of the first social media agencies in the nation, Spring Creek, but now helps empower small businesses to grow online instead of just a few of the big brands.

    Ripl, Inc., a privately held software technology company based in Bellevue, Washington, provides marketing software and premium subscription services to small businesses globally via its mobile and web applications. To learn more about Ripl, view tutorials, or receive support, visit www.ripl.com or the Ripl Facebook Page.


    Related Searches
    • Color Cosmetics
    • Fine Fragrance
    • Skin Care
    Related Knowledge Center
    • Skin Care
    • Fine Fragrance
    • Color Cosmetics
    Suggested For You
    Excellentia International Excellentia International
    VVF Kansas Services, LLC VVF Kansas Services, LLC
    BASF Honored with 2021 Safer Choice Partner of the Year Award BASF Honored with 2021 Safer Choice Partner of the Year Award
     Reserveage Launches New Pro-Collagen Booster Skincare Collection Reserveage Launches New Pro-Collagen Booster Skincare Collection
    Unilever, L Unilever, L'Oréal, LVMH, Henkel & Natura To Create Sustainability Scoring System
    Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America Henkel Promotes DiBernardino To Regional Head, Consumer Beauty Care North America
    André Hoffmann Named CEO of L’Occitane Group André Hoffmann Named CEO of L’Occitane Group
    Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness Neora Celebrates a Decade of Growth In Anti-Aging Skin Care, Hair Care & Wellness
    Kline: Glow Recipe, Prose and Ilia Beauty Are Primed to Be Billion-Dollar Buyouts Kline: Glow Recipe, Prose and Ilia Beauty Are Primed to Be Billion-Dollar Buyouts
    Authentic Beauty Concept Releases ‘Hydration Heroes’ Hair Trio Ahead of Fall, Winter Seasons Authentic Beauty Concept Releases ‘Hydration Heroes’ Hair Trio Ahead of Fall, Winter Seasons
    Ipsy Teams Up with Beauty Mogul Huda Kattan To Launch Glam Bag Ipsy Teams Up with Beauty Mogul Huda Kattan To Launch Glam Bag
    Indie Brand Seen Hair Care Arrives at Ulta Beauty in Sparked Program Indie Brand Seen Hair Care Arrives at Ulta Beauty in Sparked Program
    Orly Rolls Out Fall 2021 Professional Vegan Nail Polish Collection Orly Rolls Out Fall 2021 Professional Vegan Nail Polish Collection
    Unilever Unilever's Find Your Happy Place Launches Limited-Edition Fall and Winter Collections at Walmart
    Grooming Brand Manscaped Hires First VP of Product Development Grooming Brand Manscaped Hires First VP of Product Development

    Related Content

    • Excellentia International

      Excellentia International

      ...
      Jeffrey Buco 03.24.22

    • VVF Kansas Services, LLC

      ...
      DARCY SWEET, Vice President of Commercial Function 03.14.22

    • Household Cleaning | Laundry Care
      BASF Honored with 2021 Safer Choice Partner of the Year Award

      BASF Honored with 2021 Safer Choice Partner of the Year Award

      Added 13 ingredients and renewed an additional 25 on the CleanGredients database.
      09.22.21


    •  Reserveage Launches New Pro-Collagen Booster Skincare Collection

      Reserveage Launches New Pro-Collagen Booster Skincare Collection

      The clinically-tested, science-backed skincare line features a proprietary formulation of micro-encapsulated copper peptides and nine world-class ingredients.
      09.21.21

    • Color Cosmetics | Fine Fragrance | Hair Care | Packaging | Personal Cleansers | Skin Care | Sun Care | Testing
      Unilever, L

      Unilever, L'Oréal, LVMH, Henkel & Natura To Create Sustainability Scoring System

      Clear, transparent and comparable environmental impact information based on a common science-based methodology.
      09.20.21

      Trending
      • Bite Beauty Is Closing Down Operations By The End Of 2022 | HAPPI
      • Proposed Senate FDA Legislation Includes Cosmetics Reform | HAPPI
      • Lip Shimmer, Powder Sunscreen And Retinol Drive Latest Beauty Searches: Spate | HAPPI
      • Bite Beauty Is Closing Down Operations by the End of 2022
      • Menopause Brand Womaness Enters Ulta Beauty | HAPPI
      Breaking News
      • Filipino Cosmetics Company Sunnies Face Enters US Market
      • Selig Group Names Adam Sheridan Next President
      • Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      • Dip Powder Nail Brand Nailboo, Expands Into Retail Exclusively At Sally Beauty
      • Bite Beauty Is Closing Down Operations by the End of 2022
      View Breaking News >
      CURRENT ISSUE

      May 2022

      • CBD Brands Must Focus On Health Solutions
      • Hair Color Market Remains Vibrant Post-Pandemic
      • New Skin Care Products for Facial Care & Body Skin Health
      • Vitamin-Infused Beverages & Beauty Supplements Lift Wellness
      • Laboratory Skin Care’s Hydroxysomes Dermal Delivery Platform
      • Formulating Skin Care Products with Pear Enzyme Technology
      • A Post-Pandemic Pause in Home Cleaner Sales

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Linear Health Sciences’ Orchid SRV Receives FDA & Health Canada Approval
      Vivasure Medical Raises $23 Million in Series D Financing Round
      New Patents Add Value to Know Labs' Bio-RFID Tech
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Evotec SE and Sernova Corp Announce Partnership in the Field of Diabetes
      Emergex COVID-19 Vaccine Candidate Successfully Coated onto Zosano Micro-Needle Patch
      Thabor Therapeutics Appoints Jérémie Mariau as CEO
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Aveda is Leaping Bunny Approved by Cruelty Free International
      Smashbox Expands Becca Highlighter Collection
      Bite Beauty Is Closing Later This Year
      Happi

      Latest Breaking News From Happi

      Filipino Cosmetics Company Sunnies Face Enters US Market
      Selig Group Names Adam Sheridan Next President
      Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      Ink World

      Latest Breaking News From Ink World

      Essentra Packaging Invests in Landa S10 Nanographic Press
      Nazdar Ink Technologies to Manufacture VFP Ink Technologies Electronic Inks for US
      Sun Chemical Heads to Flexo and Labels 2022
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      H&V Appoints Vice President and General Counsel
      The Honest Company to Sell Diapers, Wipes at Walmart
      Jim Cree Joins Monadnock Nonwovens
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Launches Grappler Suture Anchor System
      Paul Stellato Appointed Chief Accounting Officer at Zimmer Biomet
      DuPuy Synthes’ INHANCE Shoulder System Cleared by FDA for Reverse Total Shoulder Arthroplasty
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      First Solar to Sell Japan Project Development, O&M Platforms to PAG Real Assets
      Jabil Strengthens Additive Manufacturing Offerings
      Avery Dennison, Wiliot Partner to Build and Scale the Future of IoT

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login