• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Formulary
    • Exclusives
    • Top Companies
    • Raw Materials
    • End-User
    • Packaging
    • Directories
    • Events
    • Jobs
    • More
  • Magazine
  • News
  • Formulary
  • Exclusives
  • Top Companies
  • Raw Materials
  • End-User
  • Packaging
  • Directories
  • Events
  • Jobs
  • Current / Back Issues
    Features
    Columns
    Editorial
    Digital Edition
    eNewsletter Archive
    Our Team
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Help for Indies

    The Future Has Arrived

    Shape It Up

    Stepping into the Spotlight for 2021

    The Independent Beauty Association Supports Sensible Reform
    Online Exclusives
    Association News
    Breaking News
    Financial News
    Industry News
    International
    Marketing News
    New Products
    News Front
    Packaging News
    Patents
    Personnel
    Regulations
    Snapshots
    Top News
    Live From Shows
    Top News
    Sustainable Cosmetics Summit is Online in June

    Beiersdorf and Evonik Partner on Nature Conservation Project

    Jodie Foster Wears Biography Face Oil at the Golden Globes

    Lancôme Debuts Virtual Stores

    Inter Parfums Bounces Back in Q4
    Blog
    Online Exclusives
    Infographics
    Podcasts
    Whitepapers
    Videos
    Expert's Opinion
    HappiTV
    eBook
    Surveys
    International Top 30 Report
    Top 50 Report
    Top Companies
    22. L’Occitane

    The Top 50

    17. Revlon

    19. Clarins

    18. Guthy-Renker
    Actives
    Functional Ingredients
    Pigments
    Polymers
    Preservatives
    Surfactants

    Sustainable Cosmetics Summit is Online in June

    BASF Care Chemicals Issues Price Increase

    Innospec Increases Prices

    Amyris Buys Brazilian Clean Beauty Brand

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)
    Air Care/Environmental Fragrance
    AP/Deo
    Color Cosmetics
    Disinfectants
    Fine Fragrance
    Hair Care
    Household Cleaning
    I&I Marketplace
    Laundry Care
    Oral Care
    OTC/Medicated
    Packaging
    Personal Cleansers
    Skin Care
    Sun Care
    Testing

    Sustainable Cosmetics Summit is Online in June

    Beiersdorf and Evonik Partner on Nature Conservation Project

    Jodie Foster Wears Biography Face Oil at the Golden Globes

    Inter Parfums Bounces Back in Q4

    A Tube Ready for Prime Time
    Lab Equipment
    Mixing
    Packaging
    Testing

    Sustainable Cosmetics Summit is Online in June

    A Tube Ready for Prime Time

    Ecovia's Sustainable Cleaning Products Summit Goes Online (March 23-25)

    Burt’s Bees Outlines New Sustainability Goals

    Secret, Old Spice Add Refillable Deo Packaging
    Contract Manufacturing / Private Label Directory
    Buyer's Guide
    Add New Company
    Corporate Profiles
    International Buyers Guide Companies
    Jeen International

    Ashland

    Vantage Specialty Ingredients

    Centerchem Inc

    Resolute Oil
    Live From Shows
    Meetings
    Webinars
    Snapshots
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Formulary
    • Directories
      • Buyer's Guide
      • Contract Manufacturing / Private Label Directory
      • Corporate Profiles
      • Add Your Company
    • Raw Materials
      • Actives
      • Functional Ingredients
      • Pigments
      • Polymers
      • Preservatives
      • Surfactants
    • End-User
      • Air Care/Environmental Fragrance
      • AP/Deo
      • Color Cosmetics
      • Disinfectants
      • Fine Fragrance
      • Hair Care
      • Household Cleaning
      • I&I Marketplace
      • Laundry Care
      • Oral Care
      • OTC/Medicated
      • Packaging
      • Personal Cleansers
      • Skin Care
      • Sun Care
      • Testing
    • Packaging
      • Lab Equipment
      • Mixing
      • Packaging
      • Testing
    • Top Companies
      • International Top 30 Report
      • Top 50 Report
    • Online Exclusives
    • Experts Opinion
    • Slideshows
    • HappiTV
    • Videos
    • Podcasts
    • eBook
    • Infographics
    • Blog
    • Whitepapers
    • Surveys
      • R & D Salary Survey
      • Sales & Marketing Salary Survey
    • Job Banks
    • Events
      • Industry Events
      • Live from show Events
      • Webinars
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Online Exclusives

    Next Topix

    With a new CEO, a newly-created CMO role and potent new products, Topix Pharmaceuticals is planning for its next phase of growth.

    Next Topix
    Brenda Wu
    Next Topix
    Derma E's Instant Radiance Citrus Facial Peel
    Next Topix
    Barbara Roll
    Related CONTENT
    • Sea Change
    • Leadership News at Topix/Derma E
    • Rise & Shine
    • A Scent Journey with NaturaBrasil
    • Kiehl’s Feeds America
    Christine Esposito, Associate Editor02.25.19
    Topix Pharmaceuticals is out of the gate quickly this year. Last month, the Amityville, NY-based firm founded in 1981 appointed beauty industry veteran Brenda Wu its new president and CEO. She brings a decade of success at L'Oréal, to her elevated post (she had been president and CEO of Topix-owned brand Derma E), and its private equity owner is looking to the industry veteran to guide this fast-growing company through its next phase. The company has also created a new head marketing spot for its Derma E brand.
     
    At L’Oréal, Wu led brands like SkinCeuticals, Giorgio Armani Beauty, Lancôme and Kiehl’s. During her tenure as the US GM of SkinCeuticals, the brand became a leading professional skin care brand in the US.
     
    Wu will lead all aspects of revenue and profit growth for Topix, including R&D, new product development, sales and marketing, operations and strategic corporate development, according to New Mountain Capital, the private equity firm that invested in Topix in 2016.
     
    Wu values Topix’s longstanding expertise and presence in the medically-dispensed skin care category.
     
    “I was drawn to Topix because of the rich history of the company, with over three decades of scientific innovation. Historically, we have been focused on providing customized skin care for dermatologists and over time, we came to be the leading independent provider in the space. Dermatologists are the experts when it comes to clinical skin care formulations and they were very passionate about and loyal to the unique formulations and efficacy that Topix brought them, so I knew there was a lot of opportunity,” Wu told Happi. “During my 15-plus years at L’Oréal and at Banana Republic/Gap Inc, we were always extremely focused on the customer and the customer experience. At Topix, I plan to bring the same intense customer focus.” 
     
    She pointed to key reasons behind the rapid growth of medically-dispensed skin care, a category that the firm says is growing 10% a year.
     
    “One, more people are visiting dermatologists for an in-depth check in on their skin health.  Also, more people are interested in elective aesthetic treatments that dermatologists specialize in – and while those aesthetic treatments certainly produce results, daily home-care with quality, efficacious skin care is integral in optimizing and maintaining results. More patients are asking their dermatologist what skin care they should use and dermatologists are increasingly recommending products that have clinical data and real results,” she said.
     
    Wu contends Topix’s long relationship with professionals has put the company in the right place at the right time.
     
    “For the past 35 years, dermatologists have been the core users of Topix, so we are really well-positioned to service this community.”
     
    According to Wu, the company’s “approach has always been to apply innovation and our direct experience working with dermatologists to solve their most pressing issues. We utilize a comprehensive therapeutic framework where active ingredients are built into delivery systems, protected by stabilization chemistry and great care is taken in the base formulation to ensure that people with the most sensitive skin can use the products without issues.”
     
    She continued, “Many people seeking expert skin care from a dermatologist have sensitive skin and many are undergoing aesthetic procedures such as lasers, microdermabrasion, dermaplaning and IPL, that may leave them sensitive for a period of time after the procedure. As our own lab and manufacturer we are able to ensure that only the highest quality and medical grade ingredients are used in our products. This ‘wholistic’ approach brings the best results for both our partner dermatologists and our patients."
     
    Yet even as consumers demand efficacy and are open to topical procedures, they remain smitten with natural ingredients.
     
    “Topix uses natural ingredients whenever possible,” explained Wu, pointing out that its most beloved technologies center around the natural antioxidants that come from green tea polyphenols. The company uses highly purified antioxidants extracted from the concentrated polyphenol fraction of the green tea leaf. 
     
    Marketing Leadership
     
    Soon after taking on her c-suite post at Topix, Wu promoted Barbara Roll, former SVP-marketing at Topix-owned Derma E, into a newly-created position of chief marketing officer.
     
    According to Topix, Derma E, which it acquired last May, is the fastest growing facial care brand at Whole Foods. The 35-year old, eco-ethical skin care brand (think clean, vegan) is also stocked at Ulta Beauty and select Target stores.
     
    Roll has spent the last three years at Derma E leading a complete rebrand and repackaging of the brand’s facial and skincare lines, as well as a re-launch of the brand’s digital capabilities while building a recognized leading influencer program and fast-growth social marketing platform.
     
    Prior to joining Derma E in 2016, Roll spent time at Jafra Cosmetics International as global VP of marketing, and at Principal Kids Europe as managing director. Plus, she has an entrepreneurial bent; having spent the last 20 years building and selling her own companies in the wellness and beauty space.
     
    Roll also spearheaded the launch of the Derma E Vitamin C line, which quickly rose to the No. 1 product platform for the brand.
     
    “Like Topix, DermaE is a company built on several decades of expertise,” noted Roll, who said the brand “speaks to another group of consumers that is also rapidly growing, those looking for accessible, clean, green skin care that delivers real results.” 
     
    Derma E is expanding the range with a newly-launched Instant Radiance Citrus Facial Peel, which Roll said has a “very unique 25% citrus fruit peel puree,” which helps loosen and lift dead skin cells and impurities to deliver visible results. The formulation is also loaded with vitamin C, glycolic and lactic acids to resurface and smooth the appearance of skin’s texture. It helps to reduce the appearance of fine lines and wrinkles and improves the appearance of discoloration, dark spots and uneven skin tone, too. 
     
    “We had a number of dermatologists test the peel, and they were quite amazed at how fresh and glowing their patients skin looked even after just one treatment.  It’s a wonderful innovation,” Roll said. 
     
    More To Come
     
    Topix officials said the firm has initiatives planned that are intended to provide even more support to physicians and even better results for its end consumers. 
     
    In addition to a complete system of back bar products (peels, facials and specialized treatments) designed for professionals, the company has launched its first surgically sterile, high potency biocellulose recovery mask formulated with peptides, fractionated hyaluronic acid and a broad spectrum, targeted antioxidant blend that includes natural green tea polyphenols, caffeine and resveratrol.
     
    According to Wu, 2019 will be an exciting year for Topix.
     
    “We have a lot of innovations that we’ll be bringing to market and the rate of rollout will be very rapid,” she noted, “but the team is really well prepared and our customers will be sure to be delighted.”
     
    Related Searches
    • beauty
    • tea
    • treatment
    • skincare
    Related Knowledge Center
    • Skin Care
    Suggested For You
    Sea Change Sea Change
    Leadership News at Topix/Derma E Leadership News at Topix/Derma E
    Rise & Shine Rise & Shine
    A Scent Journey with NaturaBrasil A Scent Journey with NaturaBrasil
    Kiehl’s Feeds America Kiehl’s Feeds America
    Up & Coming  in the Beauty Biz Up & Coming in the Beauty Biz
    Mood Booster Mood Booster
    Topix Pigment Correcting Cream Topix Pigment Correcting Cream
    Backbar Line from Topix Backbar Line from Topix
    A Fresh Take on Cleansing A Fresh Take on Cleansing
    High Ratings  High Ratings
    Me,  Myself  and I Me, Myself and I
    Stabilization & Delivery Drive SkinCeuticals Stabilization & Delivery Drive SkinCeuticals' New Retinol Launch
    In The Know In The Know
    Kiehl’s LifeRide for amfAR Kiehl’s LifeRide for amfAR

    Related Online Exclusives

    • Packaging | Packaging | Skin Care
      A Tube Ready for Prime Time

      A Tube Ready for Prime Time

      Certified B Corp company Eco Lips unveils a sustainable lip balm tube made entirely from plants.
      Christine Esposito, Managing Editor 03.02.21

    • Skin Care
      Shelf Present

      Shelf Present

      Paula’s Choice has entered Sephora–the biggest retail expansion to date for this digital-first skin care brand that's been growing since its debut in 1995.
      Christine Esposito, Managing Editor 02.26.21

    • Actives | Color Cosmetics | Fine Fragrance | Functional Ingredients | Hair Care | Pigments | Preservatives | Skin Care
      Are Chemists the Rock Stars of Beauty?

      Are Chemists the Rock Stars of Beauty?

      With an emphasis on efficacy, cosmetic chemists have moved to center stage in the industry.
      Tom Branna, Editorial Director 02.25.21


    • Color Cosmetics | Skin Care
      Planting Roots

      Planting Roots

      As it embarks on its third year selling products in North America, Sinan Tuna shares details on Farmasi’s expansion plans and new products.
      Christine Esposito, Managing Editor 02.22.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Pigments | Skin Care
      Formulating for Inclusion

      Formulating for Inclusion

      Beauty suppliers and marketers, and dermatologists call for more products that meet the needs of Black consumers in this NYSCC webinar.
      Tom Branna, Editorial Director 02.19.21

    • Hair Care | Skin Care
      Infusing Wellness into a Superfood Supplement for Men

      Infusing Wellness into a Superfood Supplement for Men

      Scotch Porter’s Calvin Quallis discusses the importance of holistic wellness and his goal to help men lead healthier lifestyles.
      Charles Sternberg, Assistant Editor 02.18.21


    • Skin Care
      What To Expect…

      What To Expect…

      The INCI label explains what’s inside the formulation. Codex Beauty Labs says its new Efficacy Panel speaks to product performance.
      Christine Esposito, Managing Editor 02.18.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Skin Care
      State of the Beauty Industry, Part I

      State of the Beauty Industry, Part I

      Technology helps marketers connect with consumers and track segment winners, insist analysts at CEW event.
      Nancy Jeffries, Contributing Editor 02.16.21

    • Actives | Color Cosmetics | Functional Ingredients | Hair Care | Personal Cleansers | Pigments | Polymers | Preservatives | Skin Care | Surfactants
      Coming Clean About Clean Beauty

      Coming Clean About Clean Beauty

      Experts weigh in on the pros and cons of this controversial term.
      Tom Branna, Editorial Director 01.14.21


    • Actives | Skin Care
      Olay’s Collagen Push

      Olay’s Collagen Push

      With a formulation designed to deliver the key ingredient where it needs to be, Olay Regenerist rolls out Collagen Peptide24 collection nationwide.
      Christine Esposito, Managing Editor 01.05.21

    • Skin Care
      Better by The Box

      Better by The Box

      Using aromatherapy to treat anxiety led Lauren VanScoy to create Essence One. Now the brand has a new subscription service focused on mental health and beauty.
      Christine Esposito, Managing Editor 01.04.21

    • Hair Care | Personal Cleansers | Skin Care
      Top Formulations of 2020

      Top Formulations of 2020

      What were you making in 2020? Hand sanitizer, of course. But skin and facial care products made the list of the most-accessed formulations.
      Happi Staff 12.30.20


    • Color Cosmetics | Hair Care | Personal Cleansers | Skin Care
      Indie To Indie

      Indie To Indie

      Happi’s monthly “Indie Inc.” feature profiles have enabled founders to speak about their brands and to each other.
      Christine Esposito, Managing Editor 12.29.20

    • Skin Care
      DermaDoctor Adds Direct Sales

      DermaDoctor Adds Direct Sales

      Skin care brand expands its retail strategy.
      Christine Esposito, Managing Editor 12.10.20

    • Actives | Skin Care
      Kicking In

      Kicking In

      Experience in the semiconductor sector spawns a skin care startup that continues to grow its presence in new retail doors.
      Christine Esposito, Managing Editor 12.07.20

    Trending
    • When The FTC Comes Calling...
    • MAC Appoints SVP, Global Marketing
    • Formulating Liquid Laundry Detergents
    • What You're Reading On Happi.com
    • Products Of The Year
    Breaking News
    • Sustainable Cosmetics Summit is Online in June
    • Beiersdorf and Evonik Partner on Nature Conservation Project
    • Jodie Foster Wears Biography Face Oil at the Golden Globes
    • Lancôme Debuts Virtual Stores
    • Inter Parfums Bounces Back in Q4
    View Breaking News >
    CURRENT ISSUE

    February 2021

    • Help for Indies
    • Trade Association Directory 2021
    • The Future Has Arrived
    • Shape It Up
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    AHPA Submits Comments to FDA on Proposed Traceability Rule
    Martin Bauer Group Acquires Majority Stake in Beverage Company Power Brands
    Gencor Announces Positive Results in VeriSperse Bioavailability Study
    Coatings World

    Latest Breaking News From Coatings World

    IFS Coatings Breaks Ground on 70,000-Square-Foot Expansion
    Nouryon Agrees to Divest Salt Specialties Business to Salins Group
    PPG Appoints John Stephenson as Director, Acquisition Integration
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Quidel's QuickVue At-Home COVID-19 Test Earns EUA
    Memic Receives FDA Marketing Authorization for Hominis
    Varian CEO to Retire Following Siemens Healthineers Acquisition
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Strata Oncology Unveils Strata PATH Trial
    Alimentiv Acquires McDougall Scientific
    Q BioMed Inks Strontium89 Supply Pact
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Inter Parfums Reports a Strong Fourth Quarter
    Universal Engraving Announces New President
    Raw Sugar Living Expands to Target with New Collection
    Happi

    Latest Breaking News From Happi

    Sustainable Cosmetics Summit is Online in June
    Beiersdorf and Evonik Partner on Nature Conservation Project
    Jodie Foster Wears Biography Face Oil at the Golden Globes
    Ink World

    Latest Breaking News From Ink World

    Massilly North America Adds Koenig & Bauer MetalStar 3 Metal Decorating Press
    Hydrocarbon Solvents Market to Surpass $8.1 Billion by 2030
    Access Direct Mail Doubles Revenue with SCREEN's Truepress Jet520HD
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino helps Abbott Label boost business
    Crossmark turns to Eagle Systems for cold foil
    Maxcess launches Tidland PressureMax Airshaft Pressure Monitoring System
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Domtar Completes Sale of Personal Care Business
    Mitsui to Sell Chinese Nonwovens Business
    Dr. J's Disinfectant Wipes Approved for Distribution in CA
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    FDA Approves Accufix Surgical's Accu-Joint Hemi Implant
    FDA OKs Q-Collar Device to Protect Athletes’ Brains During Head Impacts
    SeaSpine Releases Reef TO (TLIF Oblique) Interbody System
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Comercial Kywi Improves Customer Service, Front-Store Operations with Zebra Mobile Solution
    Global Printed Circuit Board Market Projected to Reach $69.32 Billion by 2027
    Global Smart Glass Market to Register 6.8% CAGR Between 2021-28: Grand View Research

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login