Charles Sternberg10.31.19
Although clean beauty means different things to different consumers and can therefore be hard to define, the concept implies safety, sustainability, ethics and transparency to the average customer. According to Karen Young, CEO of The Young Group, clean beauty is a lifestyle-driven trend stemming from the fact that consumers are increasingly conscious about how they care for themselves and the planet. “Clean beauty is not a fad. It’s a macro trend that is here to stay,” Young told Happi.
In general, “clean beauty” refers to products that are safe, nontoxic, free from synthetic ingredients and cruelty free. This can be controversial, because it is a myth that everything synthetic is bad and everything natural is good, but this is the perception of the average consumer right now, noted Young. Besides ingredients, clean beauty also refers to other ways that products can be better for the consumer and the environment, such as the packaging.
A Lot of Waste
“Personal care packaging makes up 30% of the world’s landfill and is often not recyclable,” commented Young. "Its
In general, “clean beauty” refers to products that are safe, nontoxic, free from synthetic ingredients and cruelty free. This can be controversial, because it is a myth that everything synthetic is bad and everything natural is good, but this is the perception of the average consumer right now, noted Young. Besides ingredients, clean beauty also refers to other ways that products can be better for the consumer and the environment, such as the packaging.
A Lot of Waste
“Personal care packaging makes up 30% of the world’s landfill and is often not recyclable,” commented Young. "Its
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