Imogen Matthews, Correspondent11.22.19
Artificial intelligence (AI) impacts all areas of our lives and the fragrance industry is no exception. At its ninth Fragrance Forum in London, the International Fragrance Association UK looked at how AI and machine learning (ML) is impacting the fragrance, computer and biotechnology industries and academia.
Harnessing AI
“AI is one tool in a toolbox,” stated Dr Alex Wiltschko, senior research scientist for Google Brain, where he leads an olfaction-based machine learning team.
He described how Google is using AI across all of its products, such as Google Search, YouTube, Photos, Maps and Gmail, and that it is giving its programs away for free, which are used by organizations, such as ebay and Uber. The idea behind using AI technology and machine learning is to make tasks easier.
“AI is the science of making things smart, while machine learning is about teaching computers to learn without having to program in rules,” explained Wiltschko. &ldqu
Harnessing AI
“AI is one tool in a toolbox,” stated Dr Alex Wiltschko, senior research scientist for Google Brain, where he leads an olfaction-based machine learning team.
He described how Google is using AI across all of its products, such as Google Search, YouTube, Photos, Maps and Gmail, and that it is giving its programs away for free, which are used by organizations, such as ebay and Uber. The idea behind using AI technology and machine learning is to make tasks easier.
“AI is the science of making things smart, while machine learning is about teaching computers to learn without having to program in rules,” explained Wiltschko. &ldqu
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