“We uncovered that the majority of millennial women (84%) believe that healthy skin is glowing skin, and nearly four in five (78%) wish there were more products on the market that gently exfoliate skin,” said Kerry Sullivan, vice president of Neutrogena, US Skin Health at Johnson & Johnson Consumer Inc, Skillman, NJ.
Armed with this knowledge, tThe new Bright Boost collection is made up of four key rejuvenating products including: A Resurfacing Micro Polish, an Illuminating Serum, a Gel Cream, and a Facial Moisturizer with Broad Spectrum SPF 30. The Neutrogena Bright Boost daily regimen can reveal brighter, wide-awake skin in just one week, according to the company.
Three of the products are powered by Neoglucosamine technology, a non-acid amino sugar exfoliant that helps boost surface cell turnover. Other ingredients driving the formulations are mandelic acid and glycolic acid to brighten skin.
“We as women know what women need, so we designed these products with those needs in mind,” said Anna Rose, principal scientist, R&D Skin Health, Johnson & Johnson. “To counteract the ‘skin sins’ of our 20s, like late nights, lack of proper sunscreen use, poor food choices and even dehydration, we needed to look beyond simple formulations.”
After rounds of prototyping each formula, communicating across different time zones, and coming together for two weeks in the lab, the team of Millennial scientists brought Bright Boost to life. The scientists merged Johnson & Johnson research with premium ingredients known to resurface and retexturize to develop a line that would deliver radiant, healthy-looking skin. And each brought their own skill to the table. For example, for Bright Boost, Rose primarily worked on developing the Illuminating Serum, which also contains turmeric, an ingredient quite popular right now in wellness. In her free time, Rose does yoga, knits and takes her experiments to the kitchen with different vegan recipes.
Before developing Bright Boost, Sudarsono had very dry and dull skin. She told Happi that she is a huge fan of the Gel Cream for its ability to heal and regenerate her skin quickly, even after she breaks out.
While Trondoli was developing Bright Boost, she helped formulate the Brightening Moisturizer with SPF. As a Brazilian native, she understands the daily need for a powerful facial sunscreen. Anna’s challenge was to appeal to the preferences of women everywhere. For example, in Brazil, most women typically apply sunscreen with a dry feel because their skin tends to be oily. However, in Asia, there’s a preference for a more gel-like consistency. Finding the right balance for this formula was one of her greatest achievements and she loves how the feel and fragrance turned out. When she’s not in the lab, Trondoli, enjoys surfing and being out in the sun.
Another contributing scientist, Hardy of France thought fragrance was an important factor in developing Bright Boost skin care. As a teenager, she dreamed of becoming a perfumer. She joined a fragrance and cosmetics school where she often spent her lunches in the library trying to memorize as many fragrances as she could. While working on Bright Boost, she had to consider the different preferences between regions like one place disliking greasy textures and one place looking for a more modern fragrance. She worked closely with fragrance houses and helped develop the Resurfacing Micro Polish that features a spa-like feel and slight scent.
Consumers approve of the Millennial approach. At press time, the Resurfacing Micro Polish was sold out online at Neutrogena’s website.
“The Bright Boost line is the perfect opportunity to deliver on this unmet need,” explained Sullivan. “We tapped into our global network of the brightest young female scientists at Neutrogena to develop a breakthrough solution, leveraging the power of resurfacing ingredients like Neoglucosamine technology to boost the skin's natural renewal process. The result is our powerhouse new offering for brighter, more-even skin tone.”
Other recent innovations from the brand include NeutrogenaMaskiD. Billed as its most personalized skin care product ever, the product is a patent-pending, 3D-printed sheet mask powered by user data. A preview link is available to consumers until the rollout in 2020.
More info: www.neutrogena.com/bright-boost