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Hawaiian Tropic’s New Sun Protection Messaging is in the Bag

Hawaiian Tropic’s New Sun Protection Messaging is in the Bag

Anastasia Tobias, head of marketing, sun, Edgewell Personal Care, discusses the brand's clever way to drive compliance among consumers.

By Christine Esposito, Managing Editor06.23.21



 
Hawaiian Tropic has a new way to remind the 100 million dog owners in the US to pause and put on sunscreen before taking their pup for a walk outdoors. The brand's newest limited edition product is a dog poop bag scented with the brand's iconic tropical scent.

"The fact is, without protection, the sun's UV rays can harm your skin in as little as 15-minutes, which is equivalent to the time it takes for a short walk with your dog," said Anastasia Tobias, head of marketing, Sun, Edgewell Personal Care
 
Sun care marketers expect a rebound in 2021 as consumers are traveling more now that pandemic restrictions have been lifted. 

Consumers can now go to HawaiianTropicPawsForSPF.com to claim their free Hawaiian Tropic dog poop bags.

 



A new scented pet waste bag reminds dog owners to put on SPF before Fido's next walk.
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