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Set to Win

Color cosmetic palettes for the season hit the mark.

By Melissa Meisel, Associate Editor 11.02.15
Offering the shopper value and variety, color cosmetic palettes remain a staple in beauty collections.
 
“Prestige color and combo palettes are a must for all consumers,” said Lauren Napier, a makeup artist (http://www.laurennapier.com/the-artist) in New York. “As a pro makeup artist, it's great to have a complete palette or two (or three) in a kit to meet and match the color needs of all clients. It also helps that one can tote a full color assortment without weighing down the makeup kit. On the other hand, offering a variety of colors in a palette gives the everyday or novice consumer a chance to explore color combinations, or add pops of color to a makeup look that she may not try or buy otherwise. Exploring color and texture options included in color palettes brings the buyer back to the counter. The buyer becomes more comfortable shopping the brand and the unique, must-have color found in the pallet that she just can't live without!”
 
Ideal for both gifting and travel, here’s a look at some recent rollouts in the prestige marketplace. They also make great holiday gift ideas.