As we slowly return to normal life, hairstyles too are reflecting our now ‘new normal’ lifestyles. A lot goes into the mix here with some folks still working from home or a hybrid schedule, salons slowly gaining ground towards reopening to full staffing, and many folks owning their newfound love for easy maintenance styles while still breaking free from the emotional doldrums of 2020. The following trends reflect this transition to coming back to life as we knew it.
 
Big Chop
Guests chopping off their hair to feel liberated from a life struggle is nothing new in the salon business. We celebrate that emotional connection with hair. So, it seems fitting many guests are doing the big chop, breaking free from what was an exceedingly difficult year. Especially after many let their hair grow to sometimes out of control lengths during 2020, its time!
 
There are a myriad of shorter haircut options making the style scene such as buzz cuts often adorned with hip bright colors, soft natural texture pixies, and casual looking wavy bobs that hit lengthwise between the jawline and the collarbone.
 
These styles paired with today’s movement for effortless looking hair, require a texture assist. To achieve a natural look, we decided to turn traditional styling upside down, or more specifically inside out! Our revolutionary Philip Pelusi Smart Styling Treatments approach texture issues from the inside of the hair strand as opposed to augmenting texture from the exterior of the hair, turning away from the crisp or conversely slick sheens of traditional styling products.
 
This trio includes P2 by Philip Pelusi Increase Smart Styling Treatment, P2 by Philip Pelusi Decrease Smart Styling Treatment and P2 by Philip Pelusi ReCurl Smart Styling Treatment. What all three have in common is their deep penetrating yet weightless treatment ingredients that range from strengtheners, hydrators, and UV and color protectors. So, hair gets an improved conditioning boost with each use.
 
And each Philip Pelusi Smart Styling Treatment has unique texture tackling abilities. P2 Increase to increase body and texture, P2 Decrease to reduce volume and frizz, and P2 ReCurl to help spring up natural curls and waves.
 
Each product contains one of our proprietary plant derived microemulsions uniquely designed to enhance or reduce the desired texture. The cocktail of revolutionary ingredients in each of these Philip Pelusi Propriety Microemulsions penetrate the hair strand and work from the inside of the hair fiber never coating the outside like traditional styling grooms that contain resins or silicones. Hair feels light, airy, and natural.
 
So easy to use. Apply to freshly shampooed and conditioned damp hair prior to any other styling product, for best absorption, or use alone if enough to get your texture boost. Heat styling also helps for best penetration and style results, but hair can also be airdried working perfectly for those hanging onto their 2020 low maintenance hairstyling regimen.
 
Bouncy Texture
The now long running trend for natural texture curls and waves thankfully continues. And this season natural texture takes on an even more effortless look. Instead of the trying to maintain perfectly defined curls and waves, a new light airy natural texture is being now embraced. Perhaps spurred on by the no fuss hair credo of the last year and a half, this free spirited, extra undone bouncy texture trend has arrived.
 
This season curls and waves look purposefully dispersed and undefined. Heat styling such as curling irons are banned, traded for embracing perfect imperfection. But this does not mean abandoning styling or conditioning grooms. Hair needs to remain healthy looking and hydrated, without frizz, so curls and waves appear beautifully bouncing instead of unkempt. What’s needed is a hair groom that can handle the styling challenges that comes along with wavy and curly hair.
 
We are recommending our P2 by Philip Pelusi Potion for this very reason. This product feels like no other product on the marketplace. It instantly slides through the hair, detangling but without softening so hair gets some control while maintaining body. P2 Potion adds instant moisture but dries light as a feather. And it is loaded with unique incredibly effective ingredients.
 
One of the key ingredients, Guar Bean, or Cyamposis Tetragonoloba, is a moisturizing polysaccharide that gives the product and the hair amazing slip, smoothing the cuticle while quenching dry parched curls and waves. And with reduced frizz and a silky, smooth texture. The hair feels like it has nothing on it making P2 Potion perfect for this modern bouncy texture trend.
 
Another headlining ingredient in P2 Potion is our proprietary P2 Hair Matrix Blend. This multi-benefit microemulsion is so versatile we include it in many of our P2 by Philip Pelusi formulas. Consisting of the extracts of Camomilla Sinensis, Matricaria, Fennel, Asafetida, Sage, Horseradish, Grapeseed and Blackberry, these natural wonders arm the hair and scalp with a quadruple threat against harmful conditions serving as antioxidants, Ultra-Violet Ray Filters, hair strengtheners, and weightless moisturizers.
 
As antioxidants these ingredients help protect hair color from fading and help protect from hair-degrading free-radical pollutants. Once hair has been touched by ammonia or other oxidative agents present in hair color, it can leave oxidative residue, even after being properly cleansed, that will cause oxidation and fading. Environmental stressors such as pollutants that leave free radicals deposited on the hair and scalp, degrading not only the quality of the color but also the integrity of the hair itself. Again, The P2 Hair Matrix Blend helps guard against this.
 
As UV Filters this blend helps protect hair and scalp from the degrading rays of the sun. The sun can give hair a sunburn so to speak, eroding protein in the hair. Day to day and most definitely prolonged exposure to the sun means weak, porous, tangled, dry, dull hair, and faded color. Nothing can permanently block sunlight, but with consistent application of The P2 Hair Matrix Blend we can help prevent and reduce sun damage, helping to protect beautiful hair and color investments.
 
As strengthening proteins these unique ingredients help fill in damaged and broken cuticle sites, making hair feel silky smooth and look shinier. This not only helps make hair more resilient to damage (color, chemical, heat, styling) but also helps create slip to the surface of the hair helping with detangling.
 
As weightless moisturizers The P2 Hair Matrix Blend helps hydrate hair and scalp, provide better protection from heat styling, better detangling, and a smoother hair surface. P2 Potion feels wet and slippery on the hair, but once dry, leaves the hair with a light natural feel, nothing heavy or sticky, working perfectly for this bouncy texture trend as well as on any hair type.
 
Vibrant Red Hair Color
For color, this fall winter season brings in the traditional go-warm trend but with an added twist. Colors such as auburn, copper, spicy cinnamon, burnt copper, rose gold, chocolate, and cinnamon are now being adapted for every skin tone and eye color. And they are being worn across the hair color landscape from lighter blondes to deep brunettes.
 
But one thing they all have in common is the need for added protection to hold onto those warm color molecules. We are recommending our Tela Beauty Organics by Philip Pelusi Color Lock+ to be applied to the hair both in the actual color formula for the service but also as part of the guests at home regular conditioning regimen for added color investment protection.
 
This product works in such totally unique way. If you know remember Captain Kirk and The Starship Enterprise, then you also most likely remember this expression, “Shields Up Mr. Sulu!” This is exactly how the cornerstone ingredient in our Tela Color Lock+, the Tela Fiber Restore Pelusi Plex, works like no other color protectant on the marketplace.
 
Healthy, non-chemically or non-color treated hair has a natural shield around it. This natural “force field” helps shield the hair from fadage, moisture loss and to some degree heat damage. But once hair has been chemically or color treated, this shield breaks down. This is true even if the chemical or color service has been responsibly.
This weakened hair means its cuticle, the external protective shield, cannot block damaging stressors, allowing its internal structure to be compromised, leaving internal bonds, or links, to be further broken or damaged. Well known “stressors” can be aging, heat, UV light and even the environment. Hair’s natural shield is now vulnerable and will lead to further break down of the hair fiber. This also means hair looks and performs like compromised or damaged hair. It loses luster, feels rough and dry, and does not style well.
 
Fiber Restore Pelusi Plex helps restore this shield as it strengthens hair’s internal structure up to 3x’s more than that of untreated hair. Its small molecular structure is designed to penetrate deeply into the cortex creating new bonds that help strengthen hair fiber similar to the levels in virgin hair. Not permanently, nothing can do that, but with repeated use Tela Color Lock+ creates an environment for the hair to act, look and perform like healthy hair.
 
Fiber Restore Pelusi Plex acts like an oxidation shield to help protect color treated hair from surfactant or water stripping, so important especially since water is the #1 color fader. Fiber Restore Pelusi Plex significantly reduces leakage of color molecules during and after shampooing by helping restore this shield naturally found in healthy hair. This helps create long lasting color retention and conditioning effects as well as incredible vibrancy and shine.
 
Fiber Restore Pelusi Plex also helps improve the condition of the hair. This oxidative shield also works to buffer the oxidative residues left behind after of the hair color application. Less damage is done so the hair looks better afterwards. Also because of its action in creating new bonds, this by default helps renew the condition of the hair improving strength, shine, and performance.
 
Tela Color Lock+ also includes the Tela Enhancing Blend that contains Sophora Flavenscens (Ku SHEN), Ganoderma Lucidium (Reishi Mushroom) Lycarum Barbarum (Wolfberry), and Rehmannia Glutinosa (Chinese Foxglove). This proprietary blend provides superior color protection benefits and helps protect hair fabric from free radical pollutant and sun damage.

For product recommendations and more information go to www.philppelusi.com