Sales: $198 million (estimated).
Key Personnel: Thomas Shipley and Andrew Surwilo, co-founders and chief executive officers; John Ende, chief financial officer; Darek Hrynkiewicz, chief of operations; Rick Weinstock, executive vice president, marketing; Joel Goldsmith, senior vice president, retail sales.
Major Products: Keranique Hair Regrowth System and Christie Brinkley Recapture 360
New Products: Keranique Lift & Repair Treatment Spray, Christie Brinkley Recapture 360 Anti-aging Day Cream, Christie Brinkley Recapture 360 Anti-aging Night Treatment, Miracle Body Transformer.
Comments: Atlantic Coast Brands’ high growth strategy is based on leveraging a true 360° marketing, including DRTV, radio, digital and print to drive its direct, retail and live shopping businesses to build iconic beauty brands. By allowing customers to buy when, where and how they wish, Atlantic Coast Brands says it secures lasting customized relationships while strengthening brand awareness, brand messaging and loyalty.
Atlantic Coast brands include Keranique, Christie Brinkley Authentic Skincare, Hydroxatone and Miracle Skin Transformer.
Keranique has seen especially rapid growth over the past year, including expansion into additional retail partners like Ulta stores and, most recently, Nordstrom.com. According to the firm, much of the brand’s growth—30% year over year—can be attributed to the continued success of the brand’s hair regrowth system, growing DRTV campaign and launch at Ulta stores, where the brand and system continues to sell-through at an impressive rate.
In addition, Atlantic Coast Brands introduced Christie Brinkley Authentic Skincare in 2015 with a successful launch in Kohl’s as well as on HSN. The high investment in its proprietary skin care technology has paid off not only through the efficacy of the product line but most importantly through the loyalty of its new customers, according to the firm, which says Christie Brinkley Authentic Skincare continues to grow its direct business through DRTV and digital.
Although it is new, Christie Brinkley Authentic Skincare line is seeking key seals of approval. For instance, it recently received the “Daily Use Seal of Recommendation” from The Skin Cancer Foundation. The Skin Cancer Foundation seal was awarded to the Recapture 360 + IR Defense Anti-Aging Day Treatment and the Recapture Day + IR Defense Anti-Aging Day Treatment, which in addition to offering broad spectrum SPF 30 protection from UVA/UVB rays, these products offer infrared ray defense.
“We’re proud to welcome Christie Brinkley Authentic Skincare to the Seal of Recommendation program,” said Skin Cancer Foundation president and founder Perry Robins, MD.