Sales: $3.6 billion.
Key Personnel: Artur Grynbaum, chief executive officer; André Farber, vice president, franchise and expansion; Isabella Wanderley, vice president, new channels development; Lia Azevedo, vice president, human resources, communication and sustainability; Fernando Modé, vice president, corporate.
Major Products: Fragrances, cosmetics and personal care sold under O Boticário, Eudora, quem disse, berenice?, The Beauty Box, Multi B and Vult.
New Products: O Boticário—Hair care: Match Cachos (hair products for curly hair, Match line), Match SOS Reconstrução (hair products for damaged hair, Match line); Makeup: Make B. Nudes (12 lipstick colors that match 12 foundation shades), Make B. Diamond (illuminating makeup products); Body care: Cuide-se Bem Castanhita and Cuide-se Bem Lavandinha (new versions of Cuide-se bem line, which comprises body care products); Body and hair care: Nativa SPA Ameixa Negra (new version of Nativa Spa line, which comprises body care products), Nativa Spa Verbena and Nativa Spa Karité (new versions of Nativa Spa line which comprises body and hair care products); Fragrances: Egeo Red and Egeo Blue (female and male fragrances); Malbec Club, Malbec Signature, Malbec Magnetic (male fragrance); Botica 214; Love Lily; Coffee Duo Woman; Floratta L’Amore (female fragrances); Artificial Intelligence in Perfumery; Vult—Primer Fluid; Kajal Pencil Brown; Compact Powder Illuminator; Eyebrow Mask; Lip Gloss; Matte Liquid Lipstick; Glitter lipstick; Nail polish 3 in 1 (strengthener, primer and extra brightness); quem disse, berenice?—Volumão lipstick (very big volume); Super matte foundation; Disc eyeliner; Cushion foundation; Lipstick matte pencil; Eyebrow pencil; Lip filler; Eyebrow growth serum. Desobediente (female fragrance and body lotion).
Comments: Boticario Group sales rose 7% last year, while Vult sales increased 11%. The company has operated in Bahia since 2014 and today it is one of the largest cosmetic production facilities in the country. One of the company’s highlights is robots capable of putting caps on fragrances. Modern machinery also facilitates information management, statistics monitoring and rapid diagnostics, both remote and in real time. As part of the Boticário Group’s sustainability strategy, the Bahia plants are LEED certified.
The Camaçari unit has the capacity to produce up to 150 million items a year, while the distribution center in São Gonçalo dos Campos can handle more than 1.4 million products a day.
In other eco moves, Grupo Boticário uses Ecoálcool, a more sustainable version of traditional alcohol in its formulations. Ecoálcool is the commercial name for the second-generation ethanol (E2G), developed and produced by Raízen. It is made from the reuse of sugarcane bagasse, a by-product of conventional ethanol production and sugar. This technology, besides allowing an integral use of the cane, reduces greenhouse gas emissions responsible for the planet’s climate change.
Boticario Group launched the I.A.R.A. (Environmental Risk Assessment Index) to calculate the impact of rinse-off products such as shampoos, conditioners and soaps on aquatic ecosystems. It quantifies the impact of raw materials that can be harmful to the water system and thus subsidizes the researchers to replace or to reduce them.
The company recently received the Cruelty Free seal, granted by People for the Ethical Treatment of Animals (PETA).