Sales: $2.1 billion for cosmetics. Corporate sales: $2.2 billion.
Key Personnel: Marc Puig Guasch, chairman and chief executive officer; Javier Bach, chief operating officer; Manuel Puig Rocha, vice chairman; Ana Trias, senior vice president, prestige and premium brands; Jose Manuel Albesa, president, brands, markets and operations; Vincent Thilloy, senior vice president, prestige and alternative brands; Joan Albiol, chief financial officer; Pilar Trabal, senior vice president, Europe, Middle East and Africa; Eulalia Alfonso, chief human resources officer; Pedro Escudero, senior vice president, Americas.
Major Products: Fragrances, cosmetics and toiletries. Major brands include Prada, Comme Des Garcons, Nina Ricci, Carolina Herrera, Paco Rabanne, John Paul Gaultier, Antonio Banderas, Shakira, United Colors of Benetton, Payot.
New Products: Scandal (Jean Paul Gaultier), 212 VIP Black (Carolina Herrera), Les Belles De Nina (Nina Ricci), Pure XS (Paco Rabanne), La Femme Prada L’Eau & L’Homme L’Eau (Prada).
Comments: Puig reported $2.2 billion in net revenues for 2018, which represents a 5% increase on a like-for-like and constant currency and accounting rules basis. Net income rose 6% to $273 million for this fragrance and fashion house. Although proudly a Spanish firm, Puig is truly international. The company currently sells its products in more than 150 countries and has affiliates in 26 of them. In 2018, 14% of revenues were generated in Spain and 86% in other countries. Emerging markets outside of North America and the European Union accounted for 41% of the company’s business. All Puig fragrances are manufactured in the company’s production centers in Spain and France.
Puig has maintained a portfolio of lifestyle brands, like Antonio Banderas, which enables the company to take advantage of the growing middle class, while at the same time backing the development of the growing niche brand segment, which is aimed at sophisticated consumers. In 2018, the company acquired a majority share in Dries Van Noten, which it plans to extend to the fragrances category with very selective distribution. Puig also completed a majority acquisition of Eric Buterbaugh Los Angeles, a small niche brand with very limited distribution.
Additionally, Puig recently reached an agreement with Christian Louboutin to develop its beauty business. This strategic alliance affords Puig entry into the color cosmetics category and offers a source of learning for knowledge transfer to its owned brands.
Earlier this year, Puig acquired a minority share in Loto del Sur, a Colombian company with premium positioning in the beauty sector, and in Kama Ayurveda, a leading Indian company making beauty and personal care products developed on Ayurvedic principles. Both agreements are the first step towards a majority holding by Puig in the future. The company’s goal going forward is to generate revenues of €3 billion (about $3.3 billion) by 2025.