08.03.20
France
www.clarins.com
Sales: $1.4 billion
Key personnel
Christian Courtin-Clarins, president, supervisory board; Dr. Olivier Courtin-Clarins, managing director; Jonathan Zrihen, chief executive officer
Major Products
Skin care and color cosmetics sold under the Clarins and My Clarins brands
New products
Clarins: Body Partner skin care, Bright Plus Advanced Brightening Dark Spot-Targeting Serum, Extra-Firming Neck and Décolleté, Body Partner Stretch Mark Expert, Nutri-Lumiére day cream, Matte Lips lipcolor, Velvet Lip Protector. My Clarins: Re-Move radiance exfoliating powder, Clear-Out blackhead expert
Comments: In April, Clarins completed the sale of its Mugler and Azzaro fragrance businesses to L’Oréal. The agreement—initially signed in October, following several months of exclusive negotiations—sees L’Oréal take on Thierry Mugler, Clarins Fragrance Group, Clarins Fragrance Group France, Cosmeurop and Clarins Fragrance Group UK—business activities that added up to nearly $400 million in sales in 2018.
At the time of signing the agreement in October, L’Oréal described the fragrance brands within Clarins Group as “successful, international and iconic.”
“The fragrances industry has changed dramatically in recent years to become one of the most competitive and demanding markets in terms of marketing and investment and critical mass. This project would enable the Mugler and Azzaro brands to continue to grow amid these new conditions,” Clarins said, adding that the sale to L’Oréal ensures that its beauty business reached full potential.
Last year, L’Oréal invested in fragrances with a flurry of important perfume launches: Lancôme Idôle in August; Yves Saint Laurent Libre in September; and Valentino Born in Roma in September.
www.clarins.com
Sales: $1.4 billion
Key personnel
Christian Courtin-Clarins, president, supervisory board; Dr. Olivier Courtin-Clarins, managing director; Jonathan Zrihen, chief executive officer
Major Products
Skin care and color cosmetics sold under the Clarins and My Clarins brands
New products
Clarins: Body Partner skin care, Bright Plus Advanced Brightening Dark Spot-Targeting Serum, Extra-Firming Neck and Décolleté, Body Partner Stretch Mark Expert, Nutri-Lumiére day cream, Matte Lips lipcolor, Velvet Lip Protector. My Clarins: Re-Move radiance exfoliating powder, Clear-Out blackhead expert
Comments: In April, Clarins completed the sale of its Mugler and Azzaro fragrance businesses to L’Oréal. The agreement—initially signed in October, following several months of exclusive negotiations—sees L’Oréal take on Thierry Mugler, Clarins Fragrance Group, Clarins Fragrance Group France, Cosmeurop and Clarins Fragrance Group UK—business activities that added up to nearly $400 million in sales in 2018.
At the time of signing the agreement in October, L’Oréal described the fragrance brands within Clarins Group as “successful, international and iconic.”
“The fragrances industry has changed dramatically in recent years to become one of the most competitive and demanding markets in terms of marketing and investment and critical mass. This project would enable the Mugler and Azzaro brands to continue to grow amid these new conditions,” Clarins said, adding that the sale to L’Oréal ensures that its beauty business reached full potential.
Last year, L’Oréal invested in fragrances with a flurry of important perfume launches: Lancôme Idôle in August; Yves Saint Laurent Libre in September; and Valentino Born in Roma in September.