12.02.15
Birchbox opened a beauty shop in a dedicated space at Rent the Runway’s Georgetown store in Washington, DC. The shop includes a Build Your Own Birchbox (BYOB) station as well as makeup services (starting at $30).
“Birchbox has a large subscriber base in the DC area and our customers want to look their best, but don’t always have time to navigate the latest new products and trends. Together with Rent the Runway, we’re able to offer a one-stop-shop edited with the very best in beauty and fashion,” said Katia Beauchamp, co-founder and CEO of Birchbox. “It’s designed to bring delight to discovering new product by having an easy and efficient shopping experience. As we approach 2016, we’ll continue exploring meaningful opportunities to bring Birchbox to life offline.”
Birchbox has a flagship store in Soho, NY and plans to open additional stand-alone stores in 2016.
“Birchbox has a large subscriber base in the DC area and our customers want to look their best, but don’t always have time to navigate the latest new products and trends. Together with Rent the Runway, we’re able to offer a one-stop-shop edited with the very best in beauty and fashion,” said Katia Beauchamp, co-founder and CEO of Birchbox. “It’s designed to bring delight to discovering new product by having an easy and efficient shopping experience. As we approach 2016, we’ll continue exploring meaningful opportunities to bring Birchbox to life offline.”
Birchbox has a flagship store in Soho, NY and plans to open additional stand-alone stores in 2016.