Maybelline New York Partners with #HalfTheStory to Host Third Annual Global Day of Unplugging

Sometimes silence is golden.

 

In observation of Global Day of Unplugging on Aug. 6, cosmetics giant Maybelline New York is partnering with #HalfTheStory, youth-led meet-up group No More Lonely Friends and Wild Things World to host an unplugged afternoon in New York City's Central Park. 

 

The organizations hope to encourage reflection on social media and technology reliance across the globe and discuss tangible steps to take action at the local level. The event will take place from noon to 4 p.m. on Thursday, Aug. 6 with similar events taking place across the globe in France, England, Lithuania, Netherlands, South Korea and Slovenia.

 

#HalfTheStory is a 501c3 nonprofit on a mission to rebuild the next generation's relationship with technology and has been at the forefront of the global digital wellness movement since 2015. This year's Global Day of Unplugging is focused on engaging communities through local pop-up events across the globe and discussing ways to develop better tech habits.

 

“We are all on a digital wellness spectrum and at #HalfTheStory, we are committed to building a world where digital wellbeing is a fundamental human right through education, community engagement, and foundational policy change,” said #HalfTheStory founder and Gen-Z mental health advocate Larissa May. “For us, Global Day of Unplugging is a day to pause from our screens, ask the hard questions about our consumption, and build a new path forward personally and collectively.”

Global Day of Unplugging invites the international community to participate in total digital transformation for 24 hours, shifting consumers’ cultural mindset from digital distraction into mindful connection and their digital wellbeing from awareness into action. Participants are encouraged to take the pledge, set petitions for local policy change, and engage in screen-free activities that spark community and connection.

 

#HalftheStory and Unplug Collaborative utilize Global Day of Unplugging to provide the resources, education and inspiration to drive meaningful change and foster digital wellbeing for the next generation. #HalfTheStory's partnership with Maybelline New York also includes the brand's Brave Together program, which focuses on making one-on-one mental health support available to all as a global initiative to support everyone experiencing anxiety and depression. 

 

Pinterest, who prioritizes mental health and emotional wellbeing as part of its mission of bringing people inspiration to create a life they love, will be promoting unplugged activities and #HalfTheStory content on its platform in honor of Global Day of Unplugging.

 

For more information on Global Day of Unplugging, to take the pledge or host an unplugged event, go here and follow along at @globaldayofunplugging.