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Imaginative bottles and spectacular scents aren’t the only factors influencing consumer purchasing behavior.
By: Lianna Albrizio
Largest event to date set for May 18-19 at Metropolitan Pavilion.
By: Tom Branna
Takasago develops the new juice.
The fragrance industry came out in full force to honor its own last month at the 36th Annual FiFi Awards.
Some marketers are launching new scents that play off existing brands and others are adding new sporty varieties. All have different notes, nuances and positioning, however they all have one thing in common: to beat the odds and become the next big seller.
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