• New Deodorant Launches Tackle Modern Lifestyles

    Imogen Matthews, Consultant July 1, 2016
    When compared to other beauty categories, such as skin and hair care, deodorants and antiperspirants have a less glamorous image and therefore attract less media attention. They tend to be overlooked because they are regarded as everyday essentials,…

  • Body Care Sales Stall As Innovation Grows

    Imogen Matthews, Consultant June 1, 2016
    European body care sales have been relatively lackluster in recent years. Despite their lack of enthusiasm, more Europeans insist that they are using body care products more regularly as part of their year-round routine. That trend is helping maintai…

  • New Fragrance Launches Fail to Ignite Sales

    Imogen Matthews, Contributor May 2, 2016
    European market continues to slump.

  • Sunscreen usage remains Sluggish in Europe

    Imogen Matthews, Consultant April 1, 2016
    Although seasonality drives European sun care sales, brands are increasingly looking at ways of adding value to encourage consumers to incorporate sunscreens as part of a regular skin care regime. The latest sun care launches offer much more than sun…

  • Finally, the Ascent of Man! Grooming Comes of Age

    Imogen Matthews, Consultant March 1, 2016
    Few personal care product categories present as much opportunity for growth as male grooming, especially in Europe. Pride in personal appearance and the growing fashion for beards of varying lengths has created new possibilities, especially for the e…

  • A Russian Revolution In Facial Skin Care

    Imogen Matthews, Consultant February 3, 2016
    Facial skin care is one of beauty’s most important categories in Europe; the segment is benefitting from the arrival of Asian-inspired concepts that are contributing to a trend toward multi-step regimens. As a result, many Europeans are expandi…

  • A Bad Case of the Bathing Blues as Personal Cleanser Sales Dip

    Imogen Matthews, Consultant January 4, 2016
    European cleanser market takes a bath.

  • A Sophisticated Approach To Oral Hygiene in Europe

    Imogen Matthews, Consultant December 2, 2015
    Demand for oral care products is rising throughout the region.

  • Selfie-Inspired Products Are Remaking Makeup

    Imogen Matthews, Consultant November 2, 2015
    Imogen Matthews on what works and what doesn't in beauty.

  • Europeans Add Extra Steps To Their Hair Care Routine

    Imogen Matthews, Consultant October 1, 2015
    Much as they are in skin care, European consumers are changing their hair care regimens to include a variety of targeted products for different hair and scalp conditions. As a result, the scope for product innovation is much wider, as companies exten…

  • At-Home Spa Treatments For Domestic Goddesses

    Imogen Matthews, Consultant September 1, 2015
    The at-home spa market is an important one in Europe, where the cost of having professional treatments is less affordable and culturally less of a norm compared to markets such as Asia. Traditionally positioned as a luxury investment or a pampering e…

  • Marketers Play Loose & Fast With Natural’s Definition

    Imogen Matthews, Consultant August 3, 2015
    Despite high interest in natural and organic cosmetic products by European consumers, the market is highly fragmented with very few brands having a strong presence throughout the region. The main issue is in the definition; natural is a very loose te…

  • Some Pockets of Growth In Underarm Protection

    Imogen Matthews July 1, 2015
    It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest…

  • Poles, Russians Drive Sales of Body Care

    Imogen Matthews, Consultant June 1, 2015
    Many of the trends driving growth in facial skin care are also applicable to the body care market. European consumers seek convenience and value, but also demand products that offer more than basic moisturization, such as anti-aging properties and in…

  • Lux Is Still the Leader In Fine Fragrance

    Imogen Matthews May 1, 2015
    Fragrance is one of the few European beauty markets where premium brands dominate, accounting for approximately 70% of sales; premium fragrances are regarded by many to be aspirational, yet affordable. Even during the economic downturn, consumers pre…

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