Eurotrends


  • Actives | Functional Ingredients | Skin Care

    Eastern Europe Leads Skin Care Gains

    Multifunctional products, innovative formats and a growing desire for “clean” beauty, as well as a strong and still-growing interest in Asian brands and products, are driving trends in the European facial skin care market. The search for…
    Imogen Matthews, Consultant 02.01.18

  • Personal Cleansers

    Shower-to-Shower-to-Shower; Europeans Pass on Baths

    With baths out of fashion, the shower is the preferred option for most Europeans looking to balance time constraints with personal hygiene. The functional benefits and convenience of the shower compared with the luxurious occasional treat of the bath…
    Imogen Matthews, Consultant 01.04.18

  • Oral Care

    Personalization Expands Oral Care Opportunities

    European oral care habits are changing and becoming more targeted as consumers seek products to tackle particular issues such as discoloration, sensitivity, caries or gum disease. Brands have responded by launching innovative toothbrushes and to…
    Imogen Matthews, Consultant 12.01.17

  • Color Cosmetics | Functional Ingredients | Pigments | Polymers

    Online Beauty Trends Impact On-Counter Makeup Sales

    The rise of beauty bloggers and YouTubers is having a profound impact on the European makeup market and encouraging consumers to be bold in their product choices. Millennials are the main target, but already brands are looking to their younger sister…
    Imogen Matthews, Consultant 11.01.17

  • Hair Care

    Co-Washes and Shampoos Must Co-Exist in Europe

    European women like to wear their hair in natural styles; it’s a preference that is creating demand for natural hair care formulations and is also opening up the way for co-wash products that some consumers believe are gentler on their hair. Me…
    Imogen Matthews, Consultant 10.02.17

  • Functional Ingredients | Personal Cleansers | Skin Care

    Spa-inspired Beauty Finds a Following

    Europeans are not particularly keen on regular professional spa treatments, but many enjoy using products with a “professional,”  “salon” or  “spa” claim at home. The crossover between the two categories…
    Imogen Matthews, Consultant 09.01.17

  • Functional Ingredients | Hair Care | Personal Cleansers | Skin Care

    A Healthy Approach To Natural and Organic

    Lack of agreement by the personal care industry on what constitutes a natural or organic formulation is not deterring European consumers from eagerly buying into the category. Increasingly, they are looking for so much more, such as free-from or cle…
    Imogen Matthews, Consultant 08.01.17

  • Actives | AP/Deo | Functional Ingredients
    Global Deodorant Market Is on the Rise

    Global Deodorant Market Is on the Rise

    The rising star in the European deodorants market is Russia, still a small player overall, but with the potential to shine in the relatively niche deodorant cream and sticks categories. In contrast, the more mature Western European markets are strugg…
    Imogen Matthews, Consultant 07.03.17

  • Actives | Functional Ingredients | Skin Care

    Turning the Other Cheek: Face and Body Care Links

    The desire to create a spa-like experience at home is a driving factor in body care sales across Europe as consumers increase their use of products as part of a regular regime. In terms of sophistication, the category has some way to catch up with fa…
    Imogen Matthews, Consultant 06.14.17

  • Fine Fragrance | Functional Ingredients
    When New Is Not Enough! Fine Fragrances Fall Flat

    When New Is Not Enough! Fine Fragrances Fall Flat

    Despite a flood of new launches, exciting new ingredient concepts and strategic marketing to attract new consumers, sales of European men’s and women’s fragrances fell flat last year. However, artisan/niche fragrances gained visibility an…
    Imogen Matthews, Consultant 05.01.17

  • Actives | Sun Care

    A Cloudy Forecast for Sun Care Sales

    The European sun care market is under pressure from other beauty products that are formulated to protect the skin from the dangers of the sun’s damaging rays. As UV protection is added to more products, including moisturizers, foundations, eye…
    04.03.17

  • Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Men’s Grooming: It’s Five O’Clock (shadow) Everywhere!

    Slowly but surely, European men are taking to grooming products in greater numbers, not just for functional reasons, but to look and feel better. The change has yet to be reflected in sales increases, but the signs are there, especially among image-c…
    Imogen Matthews, Contributing Editor 03.01.17

  • Europeans skip some steps in facial skin care routines

    European consumers are remarkably conservative in their choice of facial skin care products. Despite a proliferation of new formats flooding the market, many from Korea, Europeans have yet to embrace the multi-step regimen favored by other cultures.…
    Imogen Matthews, Consultant 02.01.17

  • Functional Ingredients | Personal Cleansers

    Russia Makes a Splash in Personal Cleansers

    Taking a bath may seem quaint to many people living outside Europe, but it is a favored ritual for those seeking some indulgent downtime in their own homes. As a result, sales of spa-inspired products are growing. And yet, shower gels and body washes…
    01.06.17

  • Actives | Functional Ingredients | Oral Care | Polymers

    Is Oral Care Connectivity A Cure for Cavities?

    European oral care routines are evolving slowly to incorporate more than just daily brushing with plenty of potential for consumers to use a wider portfolio of products for dental health. A recent trend for natural formulations mirrors that of other…
    Imogen Matthews, Consultant 12.01.16

  • Color Cosmetics

    Is Your Makeup Ready For Its Selfie?

    You can’t make these statistics up. A new study from YouTube confirms that 65% of its beauty views come from makeup, with UK content powering up the rest of the world. Social media, including YouTube, is a force for change within makeup and is…
    Imogen Matthews, Consultant 11.02.16

  • Functional Ingredients | Hair Care | Pigments

    No Bad Hair Days For Europeans

    While shampoo remains the most used hair care product by European consumers, multi-step regimes are growing in popularity. For many, the goal is hydration and protection, reflecting skin care usage patterns and providing hair care brands with opportu…
    Imogen Matthews, Consultant 10.03.16

  • Skin Care

    No Need for Roman Baths With So Many Spa SKUs

    Time-pressed Europeans would rather buy spa-type products to use at home than spend hours having treatments in a beauty salon or spa. As a result, beauty brands have been quick to exploit the opportunity to create at-home spa products that replicate…
    Imogen Matthews, Consultant 09.01.16

  • Color Cosmetics | Skin Care

    Natural & Organic And Growing, Too!

    The landscape is changing for the European natural and organic beauty products market. No longer can the category be considered secondary to mainstream cosmetics and toiletries; it is right up there in terms of innovation and consumer acceptance. The…
    Imogen Matthews, Contributing Author 08.01.16

  • Actives | AP/Deo | Functional Ingredients

    New Deodorant Launches Tackle Modern Lifestyles

    When compared to other beauty categories, such as skin and hair care, deodorants and antiperspirants have a less glamorous image and therefore attract less media attention. They tend to be overlooked because they are regarded as everyday essentials,…
    Imogen Matthews, Consultant 07.01.16