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Eurotrends

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Imogen Matthews
July 1, 2015
It may not be the pits, but it’s certainly not coming up roses, either. Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just a 2% gain in 2013 (the latest…  Read More »
Imogen Matthews, Consultant
June 1, 2015
Many of the trends driving growth in facial skin care are also applicable to the body care market. European consumers seek convenience and value, but also demand products that offer more than basic moisturization, such as anti-aging properties and in…  Read More »
Imogen Matthews
May 1, 2015
Fragrance is one of the few European beauty markets where premium brands dominate, accounting for approximately 70% of sales; premium fragrances are regarded by many to be aspirational, yet affordable. Even during the economic downturn, consumers pre…  Read More »
Imogen Matthews, Consultant
April 1, 2015
Consumers’ attitudes toward tanning and the use of sun protection products are influencing trends within the European sun care market. Sun care usage is no longer just about protecting the skin and other sun-related health concerns, but increas…  Read More »
Goodbye, Metrosexual; Hello, Lumbersexual!
Imogen Matthews, Consultant
March 4, 2015
Shoreditch, London is the place to go to pick up on the latest fashion, food and grooming trends. This inner city section of London is where the trend for thick full hipster beards got its start and now, everywhere you look, men aged 18-40 are sporti…  Read More »
Imogen Matthews, Consultant
February 6, 2015
You can sum up the European facial care market in two words: simplicity and efficacy. They are the primary drivers within the category, reflecting polarizing trends for multi-functionality and multi-step regimes. The alphabet trend is still in full s…  Read More »
The Bubble Bursts In Liquid Bath
Imogen Matthews, Consultant
January 6, 2015
Functionality and the addition of beauty benefits are key trends in Europe’s bath and shower market, where the preferred method of personal cleansing is taking a shower. Annual growth in the nearly $5.9 billion European bath and shower market h…  Read More »
Imogen Matthews, Consultant
December 5, 2014
European consumers are putting more effort into their oral care routines by trading up to products with more advanced claims aimed at helping prevent tooth decay and addressing dental hygiene issues. This shift in attitudes is helping to boost Europe…  Read More »
Imogen Matthews, Consultant
November 3, 2014
The recent dip in European makeup sales may have been a blip as the category has recorded stronger growth in 2013, according to Datamonitor. However, performances have varied by country. The UK leads the way as it has done for some years, while Italy…  Read More »
Hair Conditioners and Colorants Offer Growth Opportunities
Imogen Matthews, Consultant
October 2, 2014
Despite a slowdown in growth in the European hair care market, innovation has helped maintain consumer interest. No longer regarded as a regular personal care staple, the hair care routine has evolved to include sophisticated products, such as serums…  Read More »
Imogen Matthews
September 3, 2014
Time- and money-strapped consumers are changing the spa industry. The recent recession in Europe created a surge in new spa product launches for home use that offer consumers a way to incorporate high quality, premium, yet more affordable beauty trea…  Read More »
August 1, 2014
As most of the European economies move out of recession, austerity is finally giving way to augmentation, especially in the area of aesthetic medicine and professional skin care. Growth in cosmetic procedures has had a knock-on effect on topical skin…  Read More »
Imogen Matthews, Consultant
July 2, 2014
Regarded by many Europeans as a functional daily essential, deodorants have long been a relatively unexciting product category and posted just 2% growth in 2013, according to Euromonitor. However, innovative formats and a trend toward “chemical…  Read More »
Imogen Matthews
June 2, 2014
Body care has some way to go before it catches up to facial skin care in European markets. A much smaller and less sophisticated market, body care was valued by Euromonitor at $4.3 billion in Western Europe and $900 million in Eastern Europe in 2013,…  Read More »
Are These the Scents Of Things to Come?
Imogen Matthews, Consultant
May 2, 2014
The European fine fragrance market is a mature one and struggled to put on a 1% sales increase in 2013, according to Euromonitor. Still experiencing the aftereffects of the economic downturn, European consumers were more circumspect about their spend…  Read More »