Breaking News

The Latest in Home Fragrance: Rubber Incense

May 28, 2013

Frederic Malle's variety retails for over $100.


Designed to perfume small spaces like closets or car interiors, the latest innovation at fragrance house Frederic Malle is Rubber Incense ($110). According to the company, it releases perfume for a long time without using electricity or a refill.
 
Malle designed these plastic slabs, made of recyclable EVA, after discovering IFF’s patented Polyiff process, which enables a scent to permeate a plastic materials. The first batch are scented with “Saint des Saints,” a reproduction of the smell of Indian temples. Other scents include Marius & Jeanette, Rosa Rugosa and Jurassic Flower and Russian Nights, out now as candles at Barney’s and online.
 
More info: www.shop.fredericmalle.com
 
 

Related End-User Markets:

blog comments powered by Disqus
  • Hitting a Wall(mart)

    Hitting a Wall(mart)

    November 9, 2015
    Walmart imposes slotting fees and that hurts a lot of Tier 2 and 3 FMCG companies.

  • Teen’s Non-Toxic Dream Gets Real

    Teen’s Non-Toxic Dream Gets Real

    Christine Esposito, Associate Editor||June 8, 2015
    Rhode Island teen Ava Anderson serves as CEO of a fast-growing direct sales company that’s playing in multiple household and personal care categories.

  • A Reason to Smile?

    A Reason to Smile?

    Jeremy Kerstetter, Assistant Editor||June 1, 2015
    IRI study uncovers consumer optimism...even among Millennials.

  • It’s All About Teamwork

    It’s All About Teamwork

    Melissa Meisel , Associate Editor||January 4, 2016
    Collaboration was the theme of the Consumer Specialty Products Association 2015 annual meeting.

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.