West Coast beauty brand Ceramiracle recently inked an exclusive distribution deal with Hong Kong public listed beauty retailer and distributor Mi Ming Mart to make the brand available from June 2018. Mi Ming Mart will launch Ceramiracle in all its stores across the city.

Mi Ming Mart is a multibrand personal care retailer founded in 2009 by Erica Yuen, a prominent social icon, actress and ex-politician. The company meticulously selects and offers quality products for customers who are ingredient conscious and aspire to adopt a clean living lifestyle.

“We’ve always been pushing for responsible beauty and we found the right partner in Mi Ming Mart. Erica Yuen’s passion for clean beauty resonated with me so this partnership is more than just a business transaction but a step forward to advance a common laudable goal,” said Ceramiracle founder Eugene He.

“I didn’t believe in beauty supplements until I tried Ceramiracle. I personally saw results in just a few days and was really impressed. We are always on the lookout for inspiring brands with great products that will connect and resonate with our customers and Ceramiracle is the right fit,” said Yuen.

Ceramiracle also opened a marketing office in the historic scenic town of Wuzhen in Zhejiang province, China. Wuzhen is situated within the triangle formed by Hangzhou, Shanghai and Suzhou and is the venue for the annual World Internet Conference.

Ceramiracle was invited to set up an office in Tencent’s Innovative Space and will leverage its resources and technology to grow the brand in China. Ceramiracle will launch on Tencent’s Wechat platform and is currently negotiating with two major TV stations to make their products available across the country in the shortest amount of time.