DSM’s Personal Care & Aroma Ingredients business unit, a leading supplier to the personal care, home care and fine fragrance markets, will showcase non-invasive topical solutions and a new substantiation for its bioactive Alpaflor Scutellaria AO at PCHi, booth 4D28, on Feb. 26-28, 2019. 
 
“Light Medical Beauty” refers to an emerging trend for non-invasive cosmetic options that give immediate and visible effects. At this year’s PCHi, DSM will focus on three non-invasive beauty trends possibilities: whitening, lifting and hydration. Fabrice Guillemard, regional marketing lead, will provide insights into the trend for light medical beauty at a talk on February 26 at 14:00. There will also be talk entitled “From Consumer Insights to Suncare Formulation Development” with Eve Chen, regional senior lab technician on February 27, 2019 at 14:00.
 

Alpaflor Scutellaria AO includes the exclusive and rare Alpine plant species Scutellaria alpina. In a discovery which is new to the cosmetics industry, DSM’s latest in-vitro studies now prove that the material activates GABAB receptors, thus protecting against skin barrier damage and reducing skin irritation and pain sensation. The bioactive also stimulates the release of β-endorphins, these two key neuromediators help to calm and soothe sensitive skin, according to DSM. Furthermore, a four-week in vivo study conducted in a very harsh, polluted environment in Beijing confirmed Alpaflor Scutellaria AO's ability to protect the skin barrier, keep the skin looking healthy and relieve dullness, even after strong environmental stress.

 
In addition to its unique chemical profile and high scutellarin content, Alpaflor Scutellaria AO is fully sustainable and traceable. The entire line is organically cultivated at high altitude in a very pure, unspoiled environment and DSM actively contributes to the protection and preservation of these areas and their plants. The local and short supply chain has received Fair for Life fair trade certification for sustainable sourcing. In addition, Alpaflor Scutellaria AO is Halal certified, Cosmos and NaTrue organic certified, listed in China (IECSC and IECIC) and compliant for vegan products.