Gold Bond has been named the Official Body Skin Sponsor of the Sports Illustrated Swimsuit 60th Anniversary Issue. 

 

The partnership brings supermodels Christie Brinkley, Jasmine Sanders, Chanel Iman and celebrity makeup artist Sir John together for a digital content series called, “Legendary Tips For All Your Summer Skins,” where they share their secrets for maintaining flawless summer skin.

As the body skin care sponsor, Gold Bond products were used behind the scenes to prep the models skin for its “Legends Shoot.”

 

“This groundbreaking partnership not only underscores Gold Bond's unwavering commitment to skin health but also positions the brand at the forefront of a pivotal cultural moment,” said Claudine Patel, chief marketing officer at Sanofi Consumer Healthcare. “It's a perfect fit, two legendary brands coming together to help everyone achieve healthy and hydrated summer skins.”

 

Gold Bond will be an integral part of all Sports Illustrated Swimsuit's launch week events happening from May 16 to 19 at the Hard Rock Hotels in New York City and Hollywood, Florida. From red carpet events to consumer activations, attendees will have the opportunity to learn more about their summer skins and how to treat them with an array of Gold Bond products.

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