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Kosas Launches Blush Is Life Collection

Available in eight shades, the formula melts into skin and blends seamlessly, providing buildable, long-wearing color that looks natural.

Life’s precious moments make us beam with pride. In this digital age, this is expressed in the oft-used Blushing Emoji.


The eight shades include Euphoria, a cool pinky mauve; Hype, a poppy pink; Thrill, blood orange; Swoon, pink-brown mauve; Dreamland, a rosy bronze; Butterflies, a cool baby pink; Blissed, a warm peachy pink; and Adrenaline, fuschia.

In real life, blush takes the form of many colors, and Kosas is debuting a new blush collection as an ode to the color of emotion in relation to cosmetics. 

Enter: Blush Is Life. The collection contains eight shades that provide a healthy flush of color, in addition to an “instant swipe of life to the wearer’s face,” per marketers. 

The dual-toned, baked and swirled formulas with squalane and hyaluronic acid result in dimensional shades that enhance the complexion for a refreshed finish. The formula melts into the skin and blends seamlessly, providing buildable, long-wearing color that looks and feels natural, per the brand.

The eight shades include Euphoria, a cool pinky mauve; Hype, a poppy pink; Thrill, blood orange; Swoon, pink-brown mauve; Dreamland, a rosy bronze; Butterflies, a cool baby pink; Blissed, a warm peachy pink; and Adrenaline, fuschia.

Blush Is Life is dermatologist tested, sensitive skin approved, hypoallergenic and non-comedogenic.

Blush Is Life is now available online at Kosas and Sephora.

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