Breaking News

Target Adds Beauty Concierges in LA

May 24, 2013

More "brand agnostic" staffers to come.

Target is introducing its Beauty Concierge program to 96 existing stores in Los Angeles and Orange County area today—and says it will launch the program in new markets on the East Coast.

The retailer will bring the program to 27 stores in Washington, D.C., Northern Virginia and Baltimore area, 36 stores in Minneapolis and expand by an additional 41 stores in Chicago, with approximately 200 stores implementing the program in 2013.

The Target Beauty Concierge is billed as a brand agnostic beauty enthusiast who is available to answer guests’ questions in-store, providing guests with personalized, detailed and unbiased information about beauty and personal care products offered at Target and acts as a knowledgeable source of advice in what can sometimes be an intimidating department.

Beauty Concierges will be located in the beauty aisle at Target wearing a distinct black apron.  

“Target is excited to offer this unique, special service to our Los Angeles and Orange County area guests – guests whom we know are passionate about beauty,” explained Cary Strouse, Target’s senior vice president of stores in the Western region. “In an often crowded and sometimes daunting marketplace, Target’s Beauty Concierge program ensures that guests receive the friendly, personalized assistance and counsel they need, while purchasing their favorite beauty products at affordable prices.”
  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.