FRANCE: International Flavors & Fragrances Inc. (IFF) is opening L’Atelier du Parfumeur – IFF in Grasse, France. The new site is designed to encourage creativity and to provide a space where perfumers and customers can freely collaborate outside of their usual environments with time to reflect, research and explore.

Located near the IFF-LMR Naturals site, its proximity will offer the “residents” of the Atelier with “unfettered access to unique natural ingredients in the course of their explorations and experimentation,” according to IFF. The site will also serve as a home to artists-in-residence—both from within and outside of perfumery—to ensure a constant flow of creative thinking. The atelier will periodically open its doors during special events to share and ignite the passion of perfumery with the public. While designed to nurture the artistic process, the site is also intended to be flexible and support the evolving needs of IFF and the industry.

“L’Atelier du Parfumeur – IFF presents a unique experience in the industry for visionaries and creatives who are interested in exploring and understanding our driving purpose of artistically designing fragrance,” said Nicolas Mirzayantz, divisional chief executive officer, scent, for IFF.

According to Mirzayantz every detail of the space was “thoughtfully considered for its power to inspire and its connection with technical intelligence, craftsmanship, nature, heritage and modernity.”

L’Atelier du Parfumeur – IFF was set to open its doors on May 27, according to the compamy.