Mary Kay Moves To End Domestic Violence

Mary Kay's Beauty That Counts NouriShine Plus Lip Gloss, is a feel-good gloss that does good, too. Through tMary Kay's global cause-related program, Beauty That Counts, customers worldwide can make a difference in the lives of women and children simply by purchasing a one-of-a-kind lip gloss.

In the US, through August 15, 2015, Mary Kay Inc. will donate $1 from each sale of the limited-edition* Beauty That Counts NouriShine Plus Lip Gloss in two new shades, “Create Change” and “In Harmony.” The initiative provides funding to support The Mary Kay Foundation. During the past 15 years, the Foundation and Mary Kay Inc. have given $50 million to domestic violence prevention and awareness programs to women's shelters across the country in an effort to end the cycle of abuse.

“One in four women in the United States will experience domestic violence in their lifetime,” said Anne Crews, VP-public affairs for Mary Kay Inc. and a board member for The Mary Kay Foundation. “The fact is most domestic violence shelters across the country operate on a very lean budget and therefore, rely heavily on donations. Each year the Foundation awards grants to at least one domestic violence shelter in every state, the District of Columbia and Puerto Rico. With continued support through the Beauty That Counts® campaign, we are benefiting women and children in countless ways.”

Since the Beauty That Counts program began in 2008, Mary Kay has donated $8.5 million  to organizations worldwide that help women and children in need. As a driving force behind the global philanthropic campaign, Mary Kay independent sales force members have sold lipstick, fragrance, compacts and now lip gloss.

“Through the Beauty That Counts® initiative, women worldwide can wear a limited-edition* lip gloss and be part of a global movement aimed at transforming lives,” said Sara Friedman, Vice President of Marketing at Mary Kay Inc. “For more than five decades, Mary Kay has been committed to enriching women's lives and making a positive impact while also offering irresistible products. Together with our independent beauty consultants and faithful Mary Kay brand lovers, we can make a difference one lip gloss at a time.”