YouGov Unveils Americans’ Skincare Routines

YouGov is on the prowl to dissect Americans’ skincare routines and how much they’re willing to spend. 

 

Per a new survey, 50% of Americans say they have a very or somewhat consistent skincare routine, and 60% of women are more likely than men (39%) to say they have a consistent routine.

 

Three quarters of Americans say affordability (72%) and reviews (66%) are important to them when choosing a skincare product.

What’s included in a skincare routine? The most-used item is lip balm, with 35% of women and 10% of men saying they use this product multiple times per day. Cleanser is another commonly used item: 7% of men use it multiple times a day and 10% use it once a day. Among women, 19% use cleanser multiple times a day and 24% use it once a day. 17% of men and 46% of women use moisturizer at least once a day.

 

Additionally, 26% of women and 10% of men have used pore strips; 25% of women and 6% of men have used retinol. Fewer have used facial rollers (18% of women and 5% of men), dermaplaning (11% of women and 2% of men), or LED light therapy (8% of women and 6% of men) as skin-care treatments.

The cost of skin care can vary greatly. Fifteen percent of Americans say the maximum amount they would spend on a single skincare product is $10 or less; 19% say the maximum amount they would spend on one product is between $11 to $20. Fifteen percent say their maximum is between $21 and $30; 9% say their maximum is between $31 and $40; and 16% say their maximum is $41 or more. Women are willing to spend more than men: 9% of women say they'd spend more than $60 on a product, compared to just 2% of men.

 

When buying skin-care products, the most important factor cited among five asked about is affordability. Per analysts, 72% say this is very or somewhat important; 66% say whether it has positive reviews online is a very or somewhat important factor; and 60% say whether it is dermatologist-recommended is important.

 

Women are more likely than men to have a consistent skincare routine, but that doesn’t mean they are more likely to be satisfied than men are with their skin’s appearance. 

Women (69%) and men (70%) are equally likely to be very or somewhat satisfied with their skin, per YouGov.

 

Among people who have a very or somewhat consistent skin care routine, 75% are satisfied with their skin. Among people who do not have a consistent skin-care routine or don’t have one at all, 63% are satisfied with their skin.

 

Women are more likely than men to be concerned about most skin conditions asked about in the survey. Forty-six percent of women and 18% of men name wrinkles as a skin concern; women are also more likely to have concerns about acne (26% versus 20%), sensitivity (23% versus 11%), redness (22% versus 10%), and enlarged pores (21% versus 10%).

 

People of different ages also have differing skin concerns. Among adults under 30, 60% are concerned about acne; only 13% of adults 30 and older have this concern. Americans 65 and older are especially likely to name wrinkles (47%) as a skin concern while just 29% of younger adults say the same.