Sebastian Professional Taps Frederic Aspiras as Global Creative & Culture Director 

Sebastian Professional appointed Oscar-nominated hair artist Frederic Aspiras as its new global creative and culture director. 

With a career spanning more than two decades, Aspiras has established himself as a force in the world of hair design and beauty.

“Becoming part of Sebastian Professional is a lifelong aspiration fulfilled for me. As global creative and culture director, I’m dedicated to fostering an inclusive space that celebrates individuality and creativity, fueling the aspirations of emerging talent. Our mission is to honor Sebastian Professional’s legacy while reimagining its future as a trailblazing brand. Together, with our vibrant community, we’ll blend tradition with innovation, sparking a global movement of self-expression through hair and culture,” comments Aspiras. “Let’s embark on a journey to explore the diverse aspects of our hair, celebrating its uniqueness and learning how it can be a canvas for expressing individuality and fostering self-love. Together, let’s craft a future where everyone’s hair story is celebrated.”   

Following Sebastian Professional’s 50th Anniversary celebration last year, Aspiras’ appointment marks an exciting new chapter for Sebastian Professional as the brand continues to inspire beauty professionals and enthusiasts worldwide.   

Sebastian Professional Senior Vice President Sylvie Biragnet shared her enthusiasm about the appointment: “We are delighted to welcome Frederic to the Sebastian Professional family. His unparalleled talent, creativity, and commitment to fostering cultural understanding perfectly align with our brand’s ethos.”