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July 22, 2024
By: Melissa Meisel
Expanding its vegan makeup offerings, Ilia Beauty recently launched its new Lip Sketch Hydrating Crayon.
Founder Sasha Plavsic drew inspiration from her childhood, growing up in a cedar home amidst the woods of the Pacific Northwest.
“I remember watching my father draft plans with his graphic yet precise pencils gliding seamlessly across the page. Decades later, when I first sat down to brainstorm Lip Sketch Hydrating Crayon, the memory of those cedar pencils came into focus. I knew I wanted to create a comfortable liner with graphic precision that could also fill lips with hydrating color. And that’s how Lip Sketch took shape,” Plavsic said.
“The hybrid formula glides on creamy, feels nourishing and lasts up to 12 hours. It comes in 12 soft-matte shades that can be worn alone or together,” she added. “The crayon is encased in sustainably sourced cedar wood.”
The Lip Sketch Hydrating Crayon noted celebrities spanning from actress Ayo Edebiri, singer/songwriter Laufey and actress Rebecca Ferguson have all been seen using Lip Sketch for Summer 2024.
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