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Jennifer Aniston's haircare brand will be stocked nationwide.
July 25, 2024
By: Christine Esposito
Editor-in-Chief
LolaVie—Jennifer Aniston’s haircare brand—is now available at Ulta Beauty at Target locations nationwide.
The brand launched direct-to-consumer in September 2021. In May 2023, LolaVie selected Ulta Beauty as its first brick-and-mortar retail partner, rolling out its full product assortment to all 1,350 Ulta Beauty locations and on Ulta.com.
“Ulta was the first retail partner for LolaVie, a decision that was very intentional as we wanted to select a retail partner that met the same values as LolaVie: high-performing products with high-quality ingredients,” said Aniston. “I’m excited to continue our partnership and grow with Ulta Beauty at Target, ultimately bringing LolaVie to even more consumers in an accessible way.”
“Just over a year after debuting onto Ulta Beauty’s shelves, we’re thrilled to continue to support the expansion and growth of LolaVie through our partnership with Target,” added Monica Arnaudo, chief merchandising officer at Ulta Beauty. “The vegan, cruelty-free brand founded by hairstyle icon, Jennifer Aniston, has been warmly embraced by our guests looking for haircare formulations that are both multifunctional, high performing, and feature better for you ingredients. We’re thrilled to make LolaVie more accessible to even more beauty lovers through the launch at Ulta Beauty at Target.”
LolaVie products available at Ulta Beauty at Target include LolaVie Restorative Shampoo, Restorative Conditioner, Glossing Detangler and Perfecting Leave-In, in both full and travel sizes.
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