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New campaign spotlights the formula that fights odor for up to 72 hours.
Old Spice is joining forces with Marvel Studios’ Deadpool & Wolverine.
In a new spot starring Deadpool and his roommate Blind Al, Old Spice Total Body Deodorant steps in to offer Deadpool 24/7 freshness from pits to toes.
“We developed our Total Body Deodorant so that every guy, hero and antihero, can stay fresh all over all day,” said Kate DiCarlo, Old Spice’s senior communications director. “In this campaign, we show everyday moments where you need to be your freshest, while also tapping into content we know our fans love. We are thrilled to bring freshness to one of Marvel’s most anticipated moments of the year.”
Old Spice’s Total Body Deodorant is clinically proven to fight odor for up to 72 hours and is gentle enough for use all over the body, according to the brand. The collection is dermatologist-tested, aluminum-free, and comes in three forms:
Total Body Deodorant Spray: a cool spray that allows for touch-less and broad application; available in vanilla & shea, cucumber and avocado scents.
Total Body Deodorant Cream: a water-based cream with lactic acid, perfect for precise application in sensitive areas. Available in vanilla & shea; cucumber; and avocado scents.
Total Body Deodorant Stick: made with shea butter and coconut oil, this stick allows for easy application to glide on clear. Available in vanilla and shea; cucumber; avocado scents; and unscented.
The Total Body Deodorant collection is available at major retailers nationwide for the suggested retail price of $12.99.
Read more on our full coverage of the personal care market, go here.
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