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The campaign will feature TikTok Shop-exclusive bundles and live shopping events.
ColourPop Cosmetics is debuting on TikTok Shop this month with a New Arrivals campaign to highlight its best-selling products.
To celebrate ColourPop’s New Arrivals campaign, the brand is offering its affordable products at discounted prices from Aug. 29 to Aug. 31. The campaign will feature TikTok Shop-exclusive bundles and live shopping events.
Each day of the New Arrivals Campaign, ColourPop will host live shopping deals with exclusive, curated bundles and surprise GWPs, including mystery Super Shock Shadow Shades – the award-winning product that propelled the brand into success in 2017, marketers say.
ColourPop has slowly been emerging on the TikTok Shop platform over the past month and has seen impressive success. In the month leading up to the New Arrivals Campaign, the brand exceeded planned revenue goals by 157%, with its National Lipstick Day campaign generating a 312% increase in GMV compared to previous weeks.
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