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The floral scent includes notes of rose, white flower and mineral musk.
August 27, 2024
By: TOM BRANNA
Editor
Gigi Hadid is the brand ambassador for Rabanne’s new Million Gold for Her fragrance.
Billed as Rabanne’s first grand floral, it includes notes of rose, white flowers and mineral musk, a combination of traditionally masculine and feminine ingredients. In fact, 90% of ingredients are from natural origin. Symrise perfumers Alienor Massenet, Suzy Le Helley, Nathalie Benareau and Loc Dong created the scent.
Million Gold for Her prices range in France from 78 euros ($87.03 at current exchange rates) for a refillable 30ml eau de parfum bottle to 145 euros ($161.78) for the 90ml version. The 200ml refill costs 189 euros ($210.88).
In the campaign, Hadid wears a gold Rabanne dress shimmering with hundreds of thousands of Swarovski crystals designed by Rabanne creative director Julien Dossena. The ad debuted in Europe and Asia. A US and northeast Asia launch is slated for Q1 2025.
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