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Key notes include strawberry jam, wild strawberries, bergamot zest, shortcake and whipped cream.
October 9, 2024
By: Lianna Albrizio
Associate Editor
Scentbird is flocking with WildBrain’s Strawberry Shortcake to deliver an exclusive fragrance collection.
The launch from the online subscription service celebrates a new line of high-end perfumes together with the iconic character’s 45-year history, “blending the charm of nostalgia with the sophistication of modern luxury,” per marketers.
The scent was developed with the Smell the Taste technique, which translates a freshly baked strawberry shortcake into scent form, while the EmotiWaves technology activates the neural pathways in the brain that evoke feelings of nostalgia and happy memories, per the brand.
Strawberry Shortcake Eau de Parfum is available exclusively at Scentbird in a travel size, miniature bottle and set, retailing for $25, $39 and $54, respectively.
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