Industry News

Hair Care Brand Design Essentials Pledges $2 Million to Support HBCUs

Donation will benefit Spelman College's cosmetic science program and a fund at Howard University.

Author Image

By: Lianna Albrizio

Associate Editor

Design Essentials, an Atlanta, GA-based Black-owned company specializing in premium hair care, has contributed $1 million apiece to Spelman College in Atlanta towards the launch of its Cosmetic Science Program, and Howard University in Washington, DC for the creation of The Design Essentials Community Fund.

As part of its continued commitment to consumers and future leaders, Design Essentials says it’s leveraging its expertise in healthy haircare practices for all hair types to inspire and give back to the next generation of leaders and innovators. The pledges reflect the brands belief in philanthropy through donations and resources to local and international communities.

“We are incredibly honored to support the future leaders at these HBCUs during this moment in history,” said Cornell McBride Jr., president and CEO of McBride Research Laboratories. “As a Howard University alum, McBride Jr. is dedicated to keeping the Design Essentials legacy intact by supporting rising leaders in business and beauty industries. By investing in the first-ever cosmetic science program and ongoing entrepreneurial mentorship and career opportunities, we are reinforcing our commitment to education and ensuring that diverse voices are at the forefront of innovation in our industry.”

Keep Up With Our Content. Subscribe To Happi Newsletters