Marketing News

Ava Phillippe Is Face of Vince Camuto’s 2024 Holiday Campaign

Seven months after being tapped global brand ambassador, the daughter of actors Reese Witherspoon and Ryan Phillippe promotes the brand’s Wonderbloom perfume in new holiday campaign.

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By: Lianna Albrizio

Associate Editor

Vince Camuto Fragrances has launched a holiday campaign featuring global brand ambassador Ava Phillippe.

This is the daughter of actors Reese Witherspoon and Ryan Phillippe’s second campaign for Wonderbloom after being tapped the brand’s global ambassador this past spring.

The brand says the phenom epitomizes the spirit of the Vince Camuto community: an unapologetic individuality that resonates with the essence of the new Wonderbloom eau de parfum, which includes notes of pear leaves, glazed figs, white freesia, sandalwood Australia, praline and cistus labdanum.

“I’m so honored to be a part of the Vince Camuto family as the global brand ambassador for their exquisite fragrance line,” said Phillippe. “To me, this partnership is an organic extension of my self-expression and appreciation for beauty. Wonderbloom is a lovely manifestation of individuality and femininity, and I can’t wait for everyone to enjoy this fragrance as much as I do.”

The 100 milliliter eau de parfum spray retails for $98 at Macy’s and on vincecamuto.com.

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