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Seventy-five percent of virtual try-ons were for high-end products, highlighting the willingness of holiday shoppers to invest in premium beauty.
November 17, 2024
By: Lianna Albrizio
Associate Editor
The holiday season is in full swing along with shopping bags, but not in an old-fashioned sense, of course. When it comes to current holiday shopping trends, artificial intelligence is the name of the game as consumers lean on virtual try-on options for informed purchasing decisions.
Revieve, a leader in personalized digital beauty experiences for beauty brands, retailers and digital service providers, reported a 74% increase in user interactions, showing heightened engagement with AI-powered experiences in Q3 2024 compared to the prior-year quarter.
Luxury beauty products are hotly coveted this season. The company also reported a 30.9% rise in virtual try-on engagement demonstrating interactive tools’ “pull” on purchase decisions.
As high as 75% of virtual try-ons were for high-end products, highlighting the willingness of holiday shoppers to invest in premium beauty, says the company. Moreover, this trend presents a valuable opportunity for brands to push limited-edition luxury bundles or exclusive holiday sets.
This is reflected in the 47% overall average order value increase, inclusive of a 60.8% spike in skincare.
While holiday beauty has long been synonymous with bold looks, 53% of users leaned toward natural, minimalist styles. This trend reinforces the need for brands to offer simple, everyday beauty solutions alongside the more glamorous, festive options typical of the holiday season, analysts say.
Sustainability has also emerged as a major trend; 33% of shoppers choose cruelty-free products and 30% opt for organic selections.
Revieve recently unveiled a next-gen AI advisor. Go here for our interview with Chief Product and Marketing Officer Irina Mazur.
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