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The report, powered by data from over 80,000 Glossgenius businesses across the country, says hybrid brow stains and lash lifts are experiencing rapid growth.
December 15, 2024
By: Lianna Albrizio
Associate Editor
Consumers want full-body shape-ups when it comes to hair growth management.
GlossGenius, the tech platform powering beauty and wellness businesses, says Brazilian and signature brow waxes were the top-requested services for 2024 per its Glossed report.
The report, powered by data from over 80,000 GlossGenius businesses across the country, says hybrid brow stains and lash lifts are experiencing rapid growth, reflecting a shift towards low-maintenance beauty that still delivers results with the “wow” factor.
It comes as no surprise then, that services like brow lamination are notably on the decline, with stylists favoring more natural, effortless looks instead. Preferred products included fur oil, K18 hair products and Lunu-Luxe cuticle oil.
Looking ahead, brow wax and design treatments are set to dominate the landscape in 2025, alongside services like lash extensions and other treatments that cater to long-lasting beauty with minimal upkeep.
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