Marketing News

For Juice Beauty, It’s Bottoms Up for 20 Years in Business

A refreshed brand identity is planned for 2025.

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By: Lianna Albrizio

Associate Editor

“Clean” and clinically proven skincare brand Juice Beauty is raising a glass to its 20th anniversary.

“Our mission is to empower you to age beautifully, not defiantly, with clinically proven skincare solutions,” said Lance Patterson, CEO, Juice Beauty.

The brand uses SuperJuice Complex, a blend of antioxidant-rich fruit juices and active ingredients, in its skincare which includes moisturizers, CC creams, exfoliators and more.

New in 2025

In 2025, consumers can expect a refreshed brand identity, enhanced website and modern, sustainable packaging.

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