Lawless Beauty Drops New Foundation Within ‘Forget The Filler’ Franchise

Lawless Beauty has added Skin-Plumping Line-Smoothing Foundation to its “Forget The Filler” franchise.

The new innovation is powered by the brand’s skin-smoothing Maxi-Youth Hyaluronic Acid complex and is supported further with active skincare ingredients that improve skin’s appearance while promising weightless coverage, blur and long wear, said the company.

Maxi-Youth Hyaluronic Acid

Maxi-Youth is proven to visibly smooth skin texture, reduce the appearance of wrinkles and improve skin elasticity. Forget The Filler Skin-Plumping Line-Smoothing Foundation is dermatologist-tested, fragrance-free and vegan, and proven to be non-irritating, comedogenic- and acnegenic to prevent breakouts. With 33 inclusive shades spanning from fair to deep, the range ensures proven skin solutions for all skin tones, while promising at least 12 hours of wear.

To provide maximum benefits, in addition to Maxi-Youth, the foundation is formulated with active skincare ingredients and peptides, including a blend of glycerin and vitamin E to protect and repair skin.

Clinical Testing

During clinical testing of the product, 100% showed increased skin hydration and visible skin firmness; 96% said it feels fresh and provides the perfect amount of coverage; 90% said skin looks immediately smoother and has a healthy glow; and 90% said it blends seamlessly and feels weightless.

The Forget The Filler Skin-Plumping Line-Smoothing Foundation retails for $43 and is available in the US at Lawlessbeauty.com, Sephora.com and select Sephora stores.