Marketing News

Saltair Expands US Retail Footprint with Ulta

The brand's body oils will be available exclusively at Ulta Beauty starting February 23.

Saltair, the body care brand founded by model and entrepreneur Iskra Lawrence, has expanded into Ulta Beauty.

Saltair is now available at all 1,400+ Ulta Beauty store locations across the US.

“Saltair was built on the belief that everybody is welcome here—luxurious, sensorial self-care should be for everyone, every day,” said Iskra Lawrence, founder of Saltair. “As a busy mom of two, I know how much those little moments of care matter, and I’m so proud that Saltair is making them more accessible. Having our products launch at Ulta Beauty is a huge milestone and I’m excited for all those who’ve been asking for certain products to finally be able to experience them in store!”

As part of the launch, Ulta Beauty will be the exclusive retailer for Saltair’s body oils. The brand, which offers 10 “indulgent” scents, including fragrance-free, will offer their full assortment ranging from $12 to $26 and will be certified under Ulta Beauty’s Conscious Beauty pillars.

“We are thrilled to welcome Iskra and Saltair to the Ulta Beauty family,” said Lisa Tamburello, vice president of merchandising, Ulta Beauty. “This like-minded partnership is one we know our guests will be excited to discover on our shelves, especially as we continue to expand on our body care assortment with accessible, inclusive and conscious beauty certified options that meet the self-care and wellness needs of our guests of all ages.”

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