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The Happi International Top 30 company hosted a pop-up event on Saturday, February 15 to celebrate the launch of its new Paradise Big Deal Mascara.
February 23, 2025
By: Lianna Albrizio
Associate Editor
Leveraging mascara’s power to emphasize the eyes – the soul’s metaphorical windows – is a big deal for L’Oréal Paris.
For National Lash Day, February 19, the Happi International Top 30 company hosted a pop-up event on Saturday, February 15 to celebrate the launch of its new Paradise Big Deal Mascara.
The pop-up showcased an immersive activation in Times Square in New York City where guests tried on the Paradise Big Deal mascara with the chance to have their lashes featured on a billboard.
The Paradise Big Deal mascara provides buildable volume and length to lashes. The formula allows users to customize their looks from classic to bold, infused with an exclusive Self-Smoothing Complex that smooths lashes with each layer for a lightweight impact. Its cross-conic brush evenly coats lashes with every stroke while separating and extending them for a clump-resistant result.
Paradise Big Deal mascara is available at lorealparisusa.com, mass, food and drug retailers nationwide for $15.99.
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