Men’s Grooming Brand Viking Revolution Hits Walmart Shelves

Viking Revolution, a men’s grooming brand that makes beard oils and hair care products, has launched in 900 Walmart stores nationwide. The launch follows a successful launch at Sprouts and $50 million in sales in 2025.

Officials say the retail expansion represents a key milestone in Viking Revolution’s 10-year evolution from digital-native to omni-channel brand.

“Following the immense success we’ve seen on Amazon and TikTok Shop, expanding into Walmart is a significant inflection point for Viking Revolution and underscores the level of trust we’ve earned with consumers,” said Victor Mendoza, founder of Viking Revolution. “As the men’s grooming market continues to see explosive growth, we are setting ourselves apart as the go-to beard and hair care brand for the hard working, everyday man, with formulas that actually work, at an affordable price point.”

Consumers can find Viking Revolution’s core products, including beard oil, beard balm, beard wash, beard conditioner, sea salt hairspray, shave cream and solid cologne.

Check out our latest coverage of the men’s grooming market here.