Marketing News

Birchbox has teamed up with celebrity magazine Us Weekly to create a special edition Birchbox

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By: TOM BRANNA

Editor

Birchbox has teamed up with celebrity magazine Us Weekly to create a special edition Birchbox. The custom box will feature products hand-picked by Us Weekly’s beauty director.

All subscribers will receive the “Step and Repeat” themed box this February featuring red-carpet essentials from brands such as Smashbox, OPI, Dr. Brandt  and Beauty Protector.

Additionally, on March 2, immediately following the Academy Awards, Us Weekly and Birchbox will open a “Get the Look” shop featuring a special selection of products as seen on the Oscar red carpet.

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